The Bajaj Pulsar is one of the most iconic Global Sports Motorcycle brand. Since its inception, the Pulsar created the new segment of ‘Sports Biking’ in global motorcycling and redefined riding for the youth. Before the Pulsar, there were just commuters and an elite few who could enjoy the thrill of riding on an expensive sports bike! Pulsar democratized this thrill of biking and captured the imagination and fueled the desire of youth by creating a series of iconic campaigns and performance, tech-laced sports bikes that were both sensitive to the heart as well as the pocket. Over twenty-three years, we have built a strong following of ‘Pulsar Maniacs’ across the world who love the bike for its irreverent attitude and sporty DNA. In essence, the Pulsar is the motorcycle that changed the ‘Commuter’ into a ‘Rider’ and is the ‘OG Thrill Machine.’ Presently, the Bajaj Pulsar ranges from 125cc - 400 cc with best-in-class motorcycles across different rider segments. Today, the Pulsar motorcycle is a perfect combination of style and performance. In 2024, Brand Pulsar launched the Biggest Pulsar Ever, the NS400Z and announced an evolution in Pulsar brand identity with the "DEFINITELY DARING" tagline.
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