June Sales Performance 1st July 2007
Breakthrough Bajaj motorcycle pre-production begins; national launch in September’07.
June 07
|
June 2007 |
June 2006 |
Change % |
MOTORCYCLES |
162,253 |
183,549 |
-12 |
TOTAL 2 WHEELERS |
164,758 |
188,231 |
-12 |
3 WHEELERS |
22,866 |
25,687 |
-11 |
TOTAL 2 & 3 WHEELERS |
187,624 |
213,918 |
-12 |
Exports out of the above |
48,675 |
34,369 |
42 |
Q1 2007-08
|
April – June 2007 |
April – June 2006 |
Change % |
MOTORCYCLES |
493,565 |
568,187 |
-13 |
TOTAL 2 WHEELERS |
499,777 |
578,621 |
-14 |
3 WHEELERS |
71,336 |
70,875 |
1 |
TOTAL 2 & 3 WHEELERS |
571,113 |
649,496 |
-12 |
Exports out of the above |
149,804 |
98,263 |
52 |
1. |
First quarter sales have been disappointing; the focus has been on enhancing market and product mix to safeguard profitability. |
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2. |
Existing motorcycle owners desirous of repurchase represent over half of all new sales, and there is increasing evidence of their diminishing interest in the fundamentally unchanged 100 cc motorcycles currently
available, contributing significantly thereby towards the industry-wide slowdown in sales |
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3. |
In the build-up to its product-centric endeavour to reverse this trend, Bajaj successfully completed the pre-production of its all new motorcycle in June’07; a national launch is scheduled for September’07 with
an initial target of 50.000 motorcycles/month to be achieved by January’08. |
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Rajiv Bajaj
Managing Director
Date 1/7/2007
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