BAJAJ IMPLEMENTS NEW PRODUCT, RETAIL FINANCE INITIATIVES TO COUNTER SLOWDOWN
| November ’08 |
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| Particulars |
November 2008 |
November 2007 |
Change % |
| MOTORCYCLES |
131,681 |
209,876 |
(37) |
| TOTAL 2 WHEELERS |
132,421 |
211,600 |
(37) |
| 3 WHEELERS |
27,326 |
24,197 |
13 |
| TOTAL 2 & 3 WHEELERS |
159,747 |
235,797 |
(32) |
| Exports out of the above |
67,397 |
46,295 |
46 |
|
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|
| 1. |
2-wheeler sales were down sharply reflecting both an accelerated slowdown in demand as also the immediate correction in dealer inventories; the latter action shall continue into December 2008. |
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|
| 2. |
Bajaj intends to counter this trend by an intense new product initiative that will see the launch of a new motorcycle each month for 6 months beginning January 2009. |
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|
| 3. |
In the meantime Bajaj Auto Finance has introduced an extremely attractive 7.99% low interest retail finance scheme nationwide across almost 300 Bajaj dealers to revive sales in the short term. |
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| 4. |
Stagnant 3-wheeler sales reflect the subdued state of the Commercial Vehicle industry. |
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| 5. |
Exports growth continues on plan. |
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| YTD 09 |
| |
|
| Particulars |
April ~ November 2008 |
April ~ November 2007 |
Change % |
| MOTORCYCLES |
1,415,639 |
1,483,741 |
(5) |
| TOTAL 2 WHEELERS |
1,424,971 |
1,501,242 |
(5) |
| 3 WHEELERS |
186,751 |
198,415 |
(6) |
| TOTAL 2 & 3 WHEELERS |
1,611,722 |
1,699,657 |
(5) |
| Exports out of the above |
548,136 |
409,889 |
34 |
|
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|
Rajiv Bajaj
MD, Bajaj Auto Ltd., Pune
Monday, 1st December 2008
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