75 Years of Bajaj Auto

The Bajaj Group is amongst the top business houses in India

The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a wide range of industries, spanning automobiles (two-wheelers manufacturer and three-wheelers manufacturer), home appliances, lighting, iron and steel, insurance, travel and finance. The group's flagship company, Bajaj Auto, is ranked as the world's fourth-largest three and two-wheeler manufacturer and the Bajaj brand is well-known across several countries in Latin America, Africa, the Middle East, South and South-East Asia. Founded in 1926, at the height of India's movement for independence from the British, the group has an illustrious history. The integrity, dedication, resourcefulness and determination to succeed which are characteristic of the group today, are often traced back to its birth during those days of relentless devotion to a common cause. Jamnalal Bajaj, the founder of the group, was a close confidant and disciple of Mahatma Gandhi. In fact, Gandhiji had adopted him as his son.

About Us - The Company

A journey that began 75 years ago in a corner of India and has since traversed the world over. Uniting people from across countries, cultures, customs over the years with a multitude of different dreams, there's power in an idea. An idea that gave rise to brands that stood the test of time, with partnerships it inspired, and the people who made it all happen. One idea that sparked a legacy - this is the story of Bajaj Auto.

“Do what you think is best but be the best in what you do.” – Kamalnayan Bajaj These words embody the spirit of Bajaj Auto. From 1945 to today, from “Hamara Bajaj” to “The World’s Favourite Indian”- with the most loved motorcycle brands in almost 80 countries, Bajaj Auto carries its rich legacy and unconventional thinking, with a penchant for staunch differentiation. This philosophy has helped us be No.1 or No.2 in over 20 countries with industry leading EBIDTA of ~20%.

Some statistics that reflect our strengths:

• A Zero Debt 3.6 Billion Dollar Company
• Single largest exporter of Branded Goods – exporting 50% of India’s two and three-wheelers
• India’s Number 1 motorcycle exporter – 2 out of every 3 motorcycles exported are Bajaj
• Over 40% revenue from International markets with 15+ million motorcycles sold
• Word’s largest three-wheeler manufacturer and third largest two-wheeler manufacturer

With powerful brands, our spectrum ranges from Boxer in Africa to KTM in Europe, from Rouser in Latin America to Pulsar in India, our versatility is evident. International alliances with KTM, Husqvarna, and Triumph have ensured that our horizons are broadened.

A pioneer in motorcycle technology, our R&D is world-class with talent from all corners of the globe with TPM being the prime mover of productivity for the last 25 years. From lean manufacturing, we have now moved to lean engineering & lean marketing, which has led to globally competitive fixed costs.

With ever-expanding plans to win over the world, the sun truly never sets on a Bajaj Motorcycle.