16 August 2023
August 16, 2023: KTM, World’s No. 1 premium motorcycle brand, celebrated India's 77 years of Independence by organizing the KTM Pro-XP Urban Escape Independence Day ride across 120 towns in India. This ride saw the participation of over 3000+ enthusiastic KTM riders. In each city including Mumbai, Bangalore, Delhi & Hyderabad, more than 150 riders participated in the ride.
At the destinations, the rider groups celebrated by hoisting the Indian flag. This was followed by honouring the lead riders for each group. Additionally, KTM owners who successfully completed and won the "Freedom Ride Challenge" through the KTM India app received certificates recognizing their impressive contribution to the community.
With over 3000+ riders enthusiastically participating, the sheer magnitude of KTM Pro-XP's influence and reach becomes unmistakably evident. This impressive participation of riders highlights the thriving community that KTM Pro-XP has cultivated over the years, bringing together motorcycle enthusiasts under its emblem. The strong participation not only reflects the brand's popularity but also highlights the shared passion and camaraderie that KTM has nurtured among riders.
Speaking on the occasion, Sumeet Narang, President (Probiking) at Bajaj Auto Ltd., said: “I'm thrilled to witness the participation of over 3000+ riders, a testament to the remarkable strength of KTM Pro-XP. The KTM Pro-XP platform is designed to help our owners discover their true biking potential. It's also a great chance to connect with fellow KTM riders who share similar interests, fostering a vibrant community of mutual learning. Usually, every 3 rd Sunday of the month, our dealers organise “Urban Escapes” - short day rides to interesting destinations. This 15 th August, in commemoration of India's 77 years of Independence, we embarked on a united journey, and we look forward to similar, rewarding rides in the future.”
The KTM Urban Escapes are conducted every 3 rd Sunday of the month and interested owners can visit their nearest showroom to express their interest and be a part of the next edition of the Urban Escapes.
About KTM Pro-XP:
KTM Pro-XP is an owner engagement program that offers a range of professional riding experiences across Trail, Track and Tarmac to hone their riding skills to a pro-level. In the last 3 years more than 25000 KTM owners have participated and benefited from the Pro-XP program.About KTM:
True to its “Ready to Race” philosophy, KTM has an unparalleled legacy in motorsports, with over 334+ world championships since 1953, winning the Dakar Rally for the 19 th time in 2023. Since its entry in 2012, KTM India has grown its presence to more than 450 stores across the country. KTM has built a strong customer base of nearly half a million biking enthusiasts, making India the largest global market for KTM. The partnership of Bajaj Auto Limited and KTM was inked in 2007, with Bajaj Auto Limited now owning a significant stake in KTM AG.
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For more information on Bajaj Auto, please contact:
Varun Vishwanath | Pitchfork Partners +91-9930104931 |
Rajvi Bhansali | Pitchfork Partners +91-9869249701 |