01 July 2024

50,000 Triumph 400cc motorcycles sold across 50 countries within one year of launch

Celebrating the first anniversary with a limited period offer of Rs.10,000 off

• Manufactured by Bajaj Auto in India and exported internationally to countries including USA, UK, Japan, Australia, Mexico, Taiwan and South Korea, showcasing global success of Triumph’s engineering and Bajaj’s manufacturing excellence.
• 1st Anniversary Celebration Offer: Limited period offer of Rs. 10,000 off on the ex-showroom price of Speed 400 and Scrambler 400 X, valid till 31st July 2024.
• Speed 400 will now be available at Rs. 2.24 lacs and Scrambler 400 X at Rs. 2.54 lacs ex-showroom price (Delhi).
• Bajaj Auto has expanded its Triumph dealer network in India from 15 to 90 dedicated showrooms across 70 cities.

Pune, 01st July 2024: Bajaj Auto Ltd and Triumph Motorcycles celebrate the first anniversary of the launch of India-produced Speed and Scrambler 400 x, which has sold more than 50,000 bikes in over 50 countries worldwide. The bikes are manufactured by Bajaj Auto in their new Chakan plant in Pune. To celebrate this milestone with customers and appreciate their strong acceptance of the new models, an anniversary offer of Rs. 10,000 off on the ex-showroom prices of Speed 400 and Scrambler 400 x has been announced.

A Global Success Story

Following the partnership between Triumph Motorcycles and Bajaj Auto, the first made-in-India Triumph 400cc motorcycles – were unveiled on 27th June 2023 in London to a global audience. They were launched in India in July 2023 and received an overwhelming response, with 10,000 bookings within the first ten days.

Today, they have established themselves as a favorite among motorcycle enthusiasts. With a combination of unmatched performance, agile handling, and iconic British style, the Speed 400 and Scrambler 400 X have been globally praised by critics and customers alike.

1st Anniversary Celebration Offer

To celebrate the first-anniversary milestone, Triumph fans can now avail of a special discount of Rs. 10,000/- on the ex-showroom price of the Speed 400 and Scrambler 400 X. This offer will be valid until July 31st, 2024, across all Triumph dealerships. Speed 400 will now be available at Rs. 2.24 lacs and Scrambler 400 X at Rs. 2.54 lacs ex-showroom price (Delhi)

Network Expansion in India: 15 to 90+ showrooms and workshops

Since its launch, Bajaj Auto has significantly expanded its Triumph dealer network from 15 dealerships to more than 90 today. Triumph motorcycles are today available in over 70 cities making them more accessible to Indian consumers.

This milestone recognizes the world-class capability of Indian manufacturing as Mr. Rakesh Sharma, Executive Director, Bajaj Auto Ltd. commented, “It’s been an action-packed year for Triumph motorcycles in India ever since the launch of the 400 twins in July last year. We have expanded the network significantly with best-in-class showrooms, and a very active engagement program with customers has commenced, which showcases what it means to experience the world of Triumph. The category of Modern Classics is being steadily established which holds a lot of promise of great biking for those who like to combine style and performance! We are also delighted that the products from our joint collaboration are being appreciated across the world from emerging to developed markets.”

Talking about this significant milestone, Mr Paul Stroud, Chief Commercial Officer, Triumph Motorcycles, UK, commented, “The collaboration with Bajaj Auto has enabled us to bring the Triumph brand to many more riders across the world. Together, we manufacture Triumph motorcycles at a scale and pace that has not been achieved before while maintaining the high quality, premium finish, and attention to detail that Triumph is renowned for. This combination has been one of many reasons for the success we’ve seen in India and in all our markets around the world.”

The Growing Triumph Community

Triumph Motorcycles has always had an active biker community in India. With the launch of the Triumph 400cc motorcycles, the Triumph community has expanded quickly. In the last year, many new rides and community activities like ‘Triumph Bike Nights’, ‘Welcome Rides’, ‘Scrambler Rides’ and the epic ‘North-East Tour,’ have brought Triumph owners together.

ABOUT TRIUMPH

• First established in 1902, Triumph Motorcycles celebrates 120 years of motorcycle manufacture in 2022. For more than three decades, Triumph Motorcycles has been based in Hinckley, Leicestershire, and has produced iconic bikes that perfectly blend authentic design, character, charisma and performance.
• With more than 83,389 motorcycles delivered in the calendar year 2022 and over 740 dealers across the world, Triumph is the largest British motorcycle manufacturer
• This focus, innovation and engineering passion has today created a broad range of bikes suited to all motorcycle riders, including the stunning new Speed Triple 1200 RR, Tiger Sport 660 and Trident 660, all-new transcontinental Tiger 1200, epic Tiger 900, Rocket 3R and GT, iconic Scrambler 1200, the legendary Triumph Bonneville family including the Bonneville Bobber, Speed Twin 900, Scrambler 900, the iconic Bonneville T120 and T100 and the stunning Chrome Collection modern classics.
• Triumph currently has subsidiary operations in the UK, North America, France, Germany, Spain, Italy, Japan, Sweden (Scandinavia), Benelux, Brazil, India, China and Thailand, as well as a network of independent distributors. Triumph has manufacturing facilities in Hinckley, Leicestershire, and Thailand plus CKD facilities in Brazil and India.
The Triumph Bonneville, famously named to celebrate Triumph’s 1956 land speed record on the Bonneville Salt Flats in Utah, USA, was the original British superbike and a race-winner straight out of the crate, chosen by famous motorcyclists of the past for its legendary handling, style, and character. Recently updated with even more performance, capability and style, it’s that handling, character and iconic looks, married to modern rider-focused technology, that makes the new Bonneville family THE authentic modern classic choice today.
• Triumph has a glorious racing history, competing in and winning races in almost every class and field of motorcycle sporting achievement. From winning the second ever Isle of Man TT in 1908, through to 1960s road and track domination in Europe and America, right up to contemporary racing achievements with the Triumph triple powered 2014 and 2015 SuperSport titles and World SuperSport racing, Isle of Man SuperSport TT wins in 2014 and 2019, courtesy of Gary Johnson and Peter Hickman, and in 2022, with another victory at the legendary Daytona 200 by Brandon Paasch on the Street Triple 765.
• Triumph’s racing legend continues as the exclusive engine supplier to the FIM Moto2™ World Championship since the start of the 2019 season. Triumph Motorcycles provides all of the teams with race-tuned 765cc triples, each of which is based on the class-leading Street Triple RS powerplant. Redefining the class and breaking record after record in the inaugural year, including the first-ever +300km/h Moto2™ top speed, the 2020 season got even faster with another 11 all- time lap records and seven different winners from 15 races. Reflecting on these great successes, the wonderful feedback and partnerships that Triumph have had with the riders and their teams, and the incredible response from Triumph fans across the world, Triumph and Dorna, in 2021, decided to extend our relationship and sign a new contract for another three years of racing: 2022 – 2024. The 765 Triumph Triple has so far achieved 72 race and outright lap records, enabled 21 different riders to win a Moto2™ race, with 8 different winners in 2022 alone, 300km/h top speed reached at least once in each season and over one million kms raced, proving the 765 Triple engine’s outstanding performance and reliability.
• Triumph’s racing activities are further bolstered by a return to the World Superbike paddock in 2022 with a factory-supported race team, Dynavolt Triumph, in the World Supersport Championship.
• In 2021, Triumph announced their forthcoming entry into the Motocross and Enduro worlds as well as a new factory racing effort, with a commitment to top tier championship racing in both Motocross and Enduro series.
• In 2022 Triumph revealed their partnership with Thierry Chizat-Suzzoni, one of the sport’s most experienced and successful team owners, who will field two of Triumph’s all-new 250cc 4-stroke MX bikes in the 2024 MX2 class and will add an entry into the 450cc MXGP class in 2025, and with Team Principal Bobby Hewitt and Team Manager Stephen ‘Scuba’ Westfall to field its all-new Triumph 250cc 4-stroke MX bikes in the 2024 SuperMotocross World Championship, which is comprised of the Monster Energy Supercross World Championship, and the Pro Motocross Championship, with three season-ending SuperMotocross rounds. For the 2025 season, Triumph will additionally field its new 450cc bike in the SuperMotocross World Championship.

About Bajaj Auto:

With over 21 million motorcycles sold in over 79 countries, the Bajaj brand is truly “The World’s Favourite Indian”. It is India’s No.1 motorcycle exporter, with two out of three bikes sold internationally carrying a Bajaj badge. The company is also the world’s largest manufacturer of three-wheelers. Bajaj Auto is the first two-wheeler company in the world to have reached a market cap of INR one trillion and continues to be the world’s most valuable two-wheeler company. It has been delivering products which have best-in-class design and technology and are built on uncompromised quality for the past 75 years. The company’s unwavering commitment towards new product initiatives has made it future-ready.

Social media handles: Facebook | Instagram | YouTube | LinkedIn | Twitter

For more information, contact: