25 June 2024

Bajaj Auto establishes its manufacturing plant in Manaus, Brazil. Now sells in 100 countries!

• Bajaj Auto yesterday inaugurated its manufacturing plant in Manaus, Brazil - the first for the Indian 2-wheeler industry.
• The facility has an area of 9,600 square meters and a production capacity of 20,000 units pa on single shift basis.
• The new production capability will enable fulfilment of the demand of the very popular Dominar models, and allow the introduction of new models.

Manaus, Brazil – June 25th, 2024 - Bajaj Auto, the world’s leading manufacturer of 2-wheelers and 3-wheelers, inaugurated its new manufacturing plant in Manaus, Brazil in a ceremony attended by the Governor of the state of Amazon and other dignitaries, dealers, and business partners. This milestone further strengthens the position of Bajaj Auto’s as the "World's Favourite Indian." Bajaj Auto’s global footprint and customer franchise continue to grow, with Vehicles manufactured by it now being sold in a 100 countries.

Building local capabilities

Situated at Av. do Turismo, nº 13.529 - Bairro Tarumã, the new plant has an area of 9,600 square meters and features the latest in manufacturing technology. Equipped with cutting-edge engine assembly, vehicle assembly, and testing facilities, the plant has a production capacity of 20,000 units per year, operating on a single shift. Its strategic location in Manaus leverages the substantial fiscal benefits offered by the State as well as proximity to supply chains and major transportation hubs.

State-of-the-Art Manufacturing

The Manaus plant has been designed with advanced, automated production lines and integrated quality control systems. Multiple conveyor and transfer systems seamlessly connect various stages of manufacturing. Utilizing the Protheus ERP system, operations are streamlined across manufacturing, supply chain management, finance, and HR. Initially, the plant will focus on manufacturing Dominar models and later Pulsar models when they become available for introduction.

Completion in record time

Work for the Plant commenced in June 2023 and the plant became production-ready within a year. The initial phase concentrated on the sourcing, assembly, and testing of Dominar models, with plans to expand to additional product lines. The facility has achieved ISO certification for its production processes, underscoring the commitment to quality and operational excellence. Bajaj do Brasil has successfully integrated local suppliers and begun sourcing key motorcycle parts and components from within Manaus.

Looking Ahead

At the inauguration, Rakesh Sharma, Executive Director of Bajaj Auto Ltd., expressed his enthusiasm: "With the establishment of our own plant in Brazil we have achieved a quantum shift in our local capability to fulfil demand. Our Dominar brand has received an outstanding reception since its launch 18 months ago. The new manufacturing capabilities will enable us to build a wider distribution network, introduce new products and meet growing expectations of our customers. This plant also signals our commitment to Brazil, to building an ecosystem of partnerships and integrating further into the automotive industry. We are excited to be part of Brazil's growth story and look forward to a prosperous future here."

Bajaj do Brasil has provided for plans to expand the facility further in due course to accommodate additional production capacity to upto 50,000 units per year.

About Bajaj Auto:

With over 21 million motorcycles sold in over 79 countries, the Bajaj brand is truly “The World’s Favourite Indian”. It is India’s No.1 motorcycle exporter, with two out of three bikes sold internationally carrying a Bajaj badge. The company is also the world’s largest manufacturer of three-wheelers. Bajaj Auto is the first two-wheeler company in the world to have reached a market cap of INR one trillion and continues to be the world’s most valuable two-wheeler company. It has been delivering products which have best-in-class design and technology and are built on uncompromised quality for the past 75 years. The company’s unwavering commitment towards new product initiatives has made it future-ready.

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