02 March 2023

Bajaj Auto steps up its EV programme, expands the Chetak portfolio of electric scooters

• Chetak Premium 2023 Edition launched in three new colours, at a price of Rs 1,51,910 (ex-showroom, Bengaluru)
• Current Chetak range now starts at Rs 1,21,933 (ex-showroom, Bengaluru)
• Two more products for last-mile urban mobility launched in partnership with Yulu
• Significant efficiencies in the supply chain harnessed
• Quick progress in the expansion of the exclusive store network

Pune, 02/03/23: Bajaj Auto Ltd is delighted to announce substantial progress on several key initiatives in its two-wheeler EV business, signaling a change in the scale and quality of its business going forward.

Supply Chain

The two-wheeler EV supply chain at Bajaj Auto has been restructured, and several development programs with key vendors have made significant progress. This not only assures the availability of over 10,000 units of Chetak per month but also reduces costs that will enable Chetak to be accessible to more customers.

The all-new Chetak Premium 2023 Edition

In this new avatar, the elegant and premium look of the Chetak has been enhanced further with exquisite detailing and the use of premium materials in a choice of three eye-catching colours – Matte Coarse Grey, Matte Caribbean Blue and Satin Black. A new feature of the 2023 Edition is a large, elegant all-colour LCD console that displays vehicle information with intuitive clarity.

Other elements embellishing its classic form are a premium two-toned seat, body-coloured rear view mirrors, a satin black grab rail and matching pillion footrest castings.  The headlamp casing, blinkers and central trim elements are now lustrous Charcoal Black, adding signature flair to this impeccable design.

Chetak Premium – 2023 Edition will continue to sport an all-metal body and an efficient onboard charger along with other industry leading features.

The Chetak Premium 2023 Edition is priced at Rs 1,51,910 (ex-showroom, Bengaluru). Bookings are now open and deliveries will commence in April. The current Chetak is now priced at Rs 1,21,933 (ex-showroom, Bengaluru).

Chetak Dealerships

Chetak is already present in 60+ cities and a rapid expansion drive will make Chetak available in almost 100 stores across 85 cities by the end of March 2023. Over 40 of these stores are exclusive Experience Centres delighting the customers with a rich purchase experience. All Chetak dealerships have exclusive service centres, assuring customers of a trustworthy and reliable ownership and operating experience. 

New products with Yulu

Recently, Yulu, a pioneer in last-mile micro-mobility, launched two new products designed and manufactured by Bajaj Auto Ltd – the Miracle GR & DeX GR. Combining Yulu’s AI-driven technology stack and Bajaj Auto’s R&D and manufacturing prowess, these products are poised to revolutionise the last-mile urban mobility market and open a large and exciting new opportunity for both companies.

Speaking on the occasion, Mr Rakesh Sharma, Executive Director, Bajaj Auto, said, “Building on the robust work done on our EV supply chain, we have surely and firmly commenced the scale-up phase. Chetak’s premium and the reliable image will be further strengthened by the new Premium 2023 Edition. The new colours, the striking new display console and other exquisitely crafted features reinforce Chetak’s position as the most aspired Electric scooter. The rapid progress of various supply chain initiatives and a secure outlook allows us to expand our network, ensure availability across it, and strengthen our product portfolio to cover different segments and price points. This positions us very well to harness the opportunity unfolding for EVs.”

Matte Caribbean Blue

Matte Coarse Grey

Satin Black

Elegant all-colour LCD console

About Bajaj Auto

With over 21 million motorcycles sold in over 79 countries, the Bajaj brand is truly “The World’s Favourite Indian”. It is India’s No.1 motorcycle exporter, with two out of three bikes sold internationally carrying a Bajaj badge. The company is also the world’s largest manufacturer of three-wheelers. Bajaj Auto is the first two-wheeler company in the world to have reached a market cap of INR one trillion and continues to be the world’s most valuable two-wheeler company. It has been delivering products which have best-in-class design and technology and are built on uncompromised quality for the past 75 years. The company’s unwavering commitment towards new product initiatives has made it future-ready.

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