04 October 2024

Bajaj Pulsar gives you a chance to Star in Your Own Pulsar Chala Apni Ad! AI-Powered Video Personalization, a First in the 2W Space

Pune, 4th October 2024: Bajaj Auto Ltd, the world’s most valuable two-wheeler and three-wheeler company, is elevating its "Chala Apni" campaign by introducing cutting-edge AI face-swap technology, a first in India’s two-wheeler space. Users can now star in their own Chala Apni ad! Following the success of Phase 1, this next phase enhances the brand’s experiential approach by enabling users to create personalized Pulsar NS400Z ads—making Bajaj the first brand in the Indian motorcycling space to do so.

Create your Pulsar Chala Apni ad now! - https://wa.link/cj4h1e

This innovative campaign invites participants to use the Bajaj Pulsar WhatsApp bot, created in collaboration with industry leading tech experts, to generate their own Chala Apni ad. The bot journey involves users to make daring choices and uploading a selfie, and they will see themselves starring in their very own Pulsar Chala Apni ad.

Adding excitement to the campaign, Bajaj Auto is also launching a contest. Participants are encouraged to share their personalized Chala Apni ad along with their Chala Apni stories on social media to participate. A user with the most compelling story will win a brand-new Pulsar NS400Z and the rest of the inspiring stories will win exciting Pulsar merch.

Deepika Warrier, Marketing Head, Bajaj Autoshared, “The Chala Apni campaign was conceptualized to celebrate our riders’ need to resist societal pressures, and make daring choices! This activation aims to give them a platform to create and share their personalised “Chala apni” story, with the added bonus of getting a chance to win the new and most daring Pulsar ever—the NS400Z."

The Chala Apni campaign is more than just a campaign; it’s a movement aimed at inspiring India’s youth to embrace bold decisions and celebrate their individuality.

Create your Pulsar Chala Apni ad now - https://wa.link/cj4h1e

About Bajaj Auto Ltd.:

With over 21 million motorcycles sold in over 100 countries, the Bajaj brand is truly “The World’s Favourite Indian”. It is India’s No.1 motorcycle exporter, with two out of three bikes sold internationally carrying a Bajaj badge. The company is also the world’s largest manufacturer of three-wheelers. Bajaj Auto is the first two-wheeler company in the world to have reached a market cap of INR one trillion and continues to be the world’s most valuable two-wheeler company. It has been delivering products which have best-in class design and technology and are built on uncompromised quality for the past 75 years. The company’s unwavering commitment towards new product initiatives has made it future-ready

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