Press Release

24 May 2024

Distinguished Gentleman's Ride 2024: Triumph Riders Lead the Charge for Mental Health and Prostate Cancer Awareness Across India

4400+ gentlefolks and ladies donned their finest threads for the 11th edition of the Distinguished Gentleman’s Ride, supported by Triumph Motorcycles, across 35 cities in India

• The ride unites classic & modern classic motorcycle riders to raise funds and awareness for prostate cancer research and men’s mental health
• Triumph Motorcycle’s support for 11 consecutive years, has fuelled DGR to unite over 5 lac riders from over 120 countries worldwide

Pune, 24th May 2024: Triumph Motorcycles – the pioneer of Modern Classic Motorcycles, has just concluded the 11th edition of The Distinguished Gentleman's Ride (DGR) 2024 in India. For the 11th consecutive year, Triumph riders embarked on rides across the nation, spreading awareness for prostate cancer research and men’s mental health.

This year, more than 4400+ riders participated in the DGR. 39 Triumph showrooms in 32 cities facilitated the rides. Keeping consistency with the unique aspect of the ride – the riders came out dressed dapper on their Modern Classic and Classic motorcycles, to raise funds and increase awareness about prostate cancer research and men’s mental health.

Around the world, the DGR 2024 was a resounding success, with more than 112,000 riders riding side by side. This demonstrates the increasing awareness of men’s health and an elevated sense of support for the issues addressed through the ride. Since its inception, the foundation has raised more than $52.17M USD worldwide.

This event underscores the importance of coming together as a community to support organizations that make a difference in our lives. DGR 2024 is a stellar example of how collective action can make a profound difference in awareness about lesser-discussed topics like men’s health.

The event marks a remarkable eleven years of partnership between DGR and Triumph, a testament to the strength and unity of the community. This partnership is not just a continuation of a great success story, but also a commitment to raising awareness of important issues and fostering engagement among riders. A diverse range of classic and Modern Classic motorcycles from the Triumph stable were part of the DGR, each rider making a statement with their unique style.

The riders dressing their stylish best for the DGR, gives them a chance to express their individuality, while making the DGR a unique, one-on-a-kind ride. Dressing up also adds to the celebratory atmosphere, and creates a sense of camaraderie among the participants, fostering a feeling of community and shared purpose.

Triumph Motorcycles has awarded the Top 3 Fundraisers and Gentlefolk Prize Winners globally. Each will receive a brand new Modern Classic Triumph motorcycle. This has been a tradition for 11 years now.

Talking about the ride, Sumeet Narang, President, Pro-Biking (Bajaj Auto Ltd.), said: “We are thrilled with the overwhelming response to DGR 2024 India. The growth in participation is a testament to the growing awareness about men's health issues and the impactful role such events can play. Our community of riders has grown in record numbers, a testament to the growing Triumph tribe, consisting of like-minded gentlefolk with a penchant for the finer things in life, including their motorcycles. The partnership between Triumph and DGR is a natural fit, as they both represent iconicity, understated elegance, and performance. The unprecedented success of the Speed 400 and the Scrambler 400x has allowed a whole new generation of Triumph riders into the community. We're going to grow from strength to strength. Here's to another year of speed, celebration, awareness, camaraderie, and the unstoppable quest for the perfect ride that Triumph so effortlessly and wholeheartedly embodies."

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ABOUT TRIUMPH

• First established in 1902, Triumph Motorcycles celebrates 120 years of motorcycle manufacture in 2022. For more than three decades, Triumph Motorcycles has been based in Hinckley, Leicestershire, and has produced iconic bikes that perfectly blend authentic design, character, charisma and performance.
• With more than 83,389 motorcycles delivered in the calendar year 2022 and over 740 dealers across the world, Triumph is the largest British motorcycle manufacturer.
• First established in 1902, Triumph Motorcycles celebrated 120 years of motorcycle manufacture in 2022.
• This focus, innovation and engineering passion has today created a broad range of bikes suited to all motorcycle riders, including the stunning new Speed Triple 1200 RR, Tiger Sport 660 and Trident 660, all-new transcontinental Tiger 1200, epic Tiger 900, Rocket 3R and GT, iconic Scrambler 1200, the legendary Triumph Bonneville family including the Bonneville Bobber, Speed Twin 900, Scrambler 900, the iconic Bonneville T120 and T100 and the stunning Chrome Collection modern classics.
• Triumph currently has subsidiary operations in the UK, North America, France, Germany, Spain, Italy, Japan, Sweden (Scandinavia), Benelux, Brazil, India, China and Thailand, as well as a network of independent distributors. Triumph has manufacturing facilities in Hinckley, Leicestershire, and Thailand plus CKD facilities in Brazil and India.
• The Triumph Bonneville, famously named to celebrate Triumph’s 1956 land speed record on the Bonneville Salt Flats in Utah, USA, was the original British superbike and a race-winner straight out of the crate, chosen by famous motorcyclists of the past for its legendary handling, style, and character. Recently updated with even more performance, capability and style, it’s that handling, character and iconic looks, married to modern rider-focused technology, that makes the new Bonneville family THE authentic modern classic choice today.
• Triumph has a glorious racing history, competing in and winning races in almost every class and field of motorcycle sporting achievement. From winning the second ever Isle of Man TT in 1908, through to 1960s road and track domination in Europe and America, right up to contemporary racing achievements with the Triumph triple-powered 2014 and 2015 SuperSport titles and World SuperSport racing, Isle of Man SuperSport TT wins in 2014 and 2019, courtesy of Gary Johnson and Peter Hickman, and in 2022, with another victory at the legendary Daytona 200 by Brandon Paasch on the Street Triple 765.
• Triumph’s racing legend continues as the exclusive engine supplier to the FIM Moto2™ World Championship since the start of the 2019 season. Triumph Motorcycles provides all of the teams with race-tuned 765cc triples, each of which is based on the class-leading Street Triple RS power plant. Redefining the class and breaking record after record in the inaugural year, including the first-ever +300km/h Moto2™ top speed, the 2020 season got even faster with another 11 all- time lap records and seven different winners from 15 races. The 765 Triumph Triple has so far achieved 72 race and outright lap records, enabled 21 different riders to win a Moto2™ race, with 8 different winners in 2022 alone, 300km/h top speed reached at least once in each season, and over one million KM raced, proving the 765 Triple engine’s outstanding performance and reliability.
• Triumph’s racing activities are further bolstered by a return to the World Superbike paddock in 2022 with a factory-supported race team, Dynavolt Triumph, in the World Supersport Championship.
• In 2021, Triumph announced their forthcoming entry into the Motocross and Enduro worlds as well as a new factory racing effort, with a commitment to top tier championship racing in both Motocross and Enduro series.

About Bajaj Auto

With over 21 million motorcycles sold in over 79 countries, the Bajaj brand is truly “The World’s Favourite Indian”. It is India’s No.1 motorcycle exporter, with two out of three bikes sold internationally carrying a Bajaj badge. The company is also the world’s largest manufacturer of three-wheelers. Bajaj Auto is the first two-wheeler company in the world to have reached a market cap of INR one trillion and continues to be the world’s most valuable two-wheeler company. It has been delivering products which have best-in-class design and technology and are built on uncompromised quality for the past 75 years. The company’s unwavering commitment towards new product initiatives has made it future-ready.

ABOUT THE DISTINGUISHED GENTLEMAN'S RIDE

The Distinguished Gentleman’s Ride (DGR) unites hundreds of thousands of Modern Classic and Classic motorcycle riders all over the world to raise funds and awareness for prostate cancer research and men’s mental health. The Distinguished Gentleman’s Ride was founded in Sydney, Australia, in 2012 by Mark Hawwa. After inspiration from a photograph featuring classic suits and vintage motorcycles, Mark decided a themed ride would be a great way to combat the often-negative stereotype of motorcyclists and connect the global motorcycling community and raise funds for a cause important to every rider. Since its first year in 2012, it has raised over $52.18M USD. The event operates in over 950+ cities and 105 countries around the world. For more information, visit http://www.gentlemansride.com/