10 October 2023

JOIN THE SCRAMBLER REVOLUTION: TRIUMPH AND BAJAJ AUTO SET TO DELIVER THE AUTHENTIC SCRAMBLER EXPERIENCE IN INDIA WITH TRIUMPH SCRAMBLER 400 X PRICED AT INR 2,62,996/-

• Conceived and crafted in Hinckley, UK, and built in the state-of-the-art Bajaj Chakan plant, the Scrambler 400 X is available in India at Rs. 2,62,996/- Ex showroom price (Delhi)
• True to the Scrambler philosophy, the Scrambler 400 X comes with features such as 150 mm long travel suspension at both ends, wide adjustable handlebars, commanding 835 mm seat height, 195 mm high ground clearance, switchable traction control and ABS, bigger 19-inch front wheel, flat foot pegs with removable rubber inserts, slim waist and relaxed ergonomics, upswept exhaust, and protection for the sump
• With more than 25 exclusive accessories, to suit a broad range of rider needs
• By Apr’24, Triumph World showrooms coming to 100+ cities
• Book the all-new Scrambler online at,http://www.triumphmotorcyclesindia.com/booking with a refundable token advance of Rs.10,000

Pune October 10, 2023:

Post the stellar and successful launch of the Speed 400, Triumph Motorcycles & Bajaj Auto have launched the Scrambler 400 X in India. The Scrambler 400 X, which has had a sterling pre-booking response, will now be available for sale at ex-showroom price (Delhi) of 2.63 lacs. The motorcycle will be available at the exclusive Triumph dealer network which will rapidly ramp up across 100+ cities within this fiscal year.

The Scrambler motorcycle is known for combining the versatility of a road bike with the off-road capabilities of a dirt bike. It is designed to handle challenging terrains like broken roads, soft trails with ease, thanks to its rugged frame, long travel suspension, high ground clearance, and large front wheel. A Scrambler has a distinctive style is ideal for those who seek fun and freedom on any road paved or unpaved.

For many, Triumph made the world’s first and most iconic scrambler, evoking the image and attitude of 70s movie star Steve McQueen on his 650cc ‘desert sled’ Bonneville and daredevil Evel Knievel, with his legendary T120TT that jumped Caesars Palace fountains. Scramblers immediately captured the imagination of thrill-seekers, as they combined the all-round abilities that made them perfect for daily rides and the exceptional terrainability that allowed for tons of fun far from the tarmac roads. Building on this peerless heritage, the Scrambler 400 X is designed to give the true-blue ‘Scrambling’ experience, inspire a whole new generation of riders, and become the first choice for urban classic style and allroad riding fun.

Built true to the Triumph Scrambler philosophy, the Scrambler 400 X comes with features such as the 150 mm long travel suspension at both ends, wide adjustable handlebars, commanding 835 mm seat height, 195 mm high ground clearance, switchable traction control and ABS, bigger 19-inch front wheel, flat Scrambler foot pegs with removable rubber inserts, slim waist and relaxed Scrambler ergonomics, upswept exhaust and protection for the sump, headlight, radiator and handguards to deliver an authentic scrambler experience that no one knows better than Triumph.

These features make the Triumph Scrambler 400 X stand out from the crowd and achieve an industry-first position in the world of motorbikes. The Scrambler 400 X is available in three stylish and contemporary colour schemes, each featuring Triumph’s distinctive ‘Scrambler’ tank stripe and triangle badge, with Matt Khaki Green and Fusion White, Carnival Red and Phantom Black, plus Phantom Black and Silver Ice options.

At the time of the launch in July, Triumph and Bajaj Auto had announced the availability of the Scrambler 400 X in October and is honouring that commitment to booked customers. Customers can book online at www.triumphmotorcyclesindia.com/booking and reserve their Triumph by paying a refundable token advance of Rs.10,000. Customers living in cities where the dealerships are yet to open can register interest and the Triumph contact centre will keep them posted on availability.

The Triumph Speed 400, which was launched in July, had an overwhelming and unprecedented booking response. The deliveries to the initial 10,000 customers began on 1 st Aug’23 and has been met with enthusiastic reviews and high praise from our delighted customers. The Speed 400’s exceptional and timeless Triumph roadster silhouette, spellbinding mid-range performance, high-quality fit and finish, confidence-inspiring handling, and Do-It-All character have all contributed to its success in winning over the hearts of Indian riders. We're thrilled to see such a positive response from our customers and are committed to delivering exceptional motorcycles that continue to set the standard in the industry.

Key Features of the Scrambler 400 X: Fun, Beautiful & Capable

DESIGNED FOR FUN:

Born into a peerless bloodline, the Scrambler 400 X takes its rugged design cues from the Scrambler 900 and 1200, with an off-road pedigree that goes back to the first factory Scramblers of the 1950s. Designed from the ground up, the Scrambler 400X is designed to deliver a fun, agile and confidence-inspiring ride for riders of all ages and experience levels. It's built for those who seek both urban adventures and off-road thrills.

TRIUMPH'S ICONIC & BEAUTIFUL SCRAMBLER DESIGN DNA:

Conceived and designed in Hinckley, UK, the Scrambler 400 X carries the unmistakable Triumph design elements, including timeless Triumph silhouette, signature sculpted fuel tank, classic engine profile, and high-quality fit and finish. Accentuating the Scrambler 400 X’s all-road attitude are lots of purposeful and practical features, including protection for the headlight, radiator, and sump, as well as handguards, a handlebar brace with pad, contemporary upswept silencer, dual-purpose tyres, and a longer front mudguard.

CAPABLE TR SERIES ENGINE:

Honouring Triumph's 'Trophy' bloodline, the Scrambler 400 X features a cutting-edge liquid cooled fuel injected 398cc engine with liquid cooling and fuel injection which combines Triumph’s trademark modern classic style with state-of-the-art engineering to deliver class-beating performance (40 PS peak power and 37.5 Nm peak torque) with a responsive, fun, and characterful power delivery along with an evocative, rich, and distinctive exhaust note. Technical highlights include a four-valve, DOHC cylinder head, optimized crankshaft for low-speed rideability, and a responsive six-speed gearbox.

TRIUMPH’S EASY, AGILE AND DYNAMIC CONFIDENCE-INSPIRING RIDE:

With ergonomics designed for optimum comfort and control, the Scrambler 400 X benefits from a slim waistline which combines with an accessible seat height of 835mm respectively and a low weight of 179 kg to ensure assured low-speed handling and easy feet-down manoeuvres.

The Scrambler 400 X features a longer wheelbase, longer travel suspension, larger 19- inch front wheel and wide handlebars for greater stability and control when riding on loose surfaces, as well as providing a more upright and commanding Scrambler riding position. A larger cast steel brake pedal and high-grip foot pegs that are positioned lower and wider also make for a more natural standing riding position when riding off-road, while a larger 320 mm front brake disc and optimised pad compound deliver reassuringly progressive braking performance in all conditions.

MODERN RIDER-FOCUSED TECHNOLOGY:

Adding rider convenience, performance and safety, the Scrambler 400 X has the latest rider-focused technology, tailored to suit the rider requirements.

Ride-by-wire throttle

Bosch engine management with ride-by-wire throttle delivers a linear and intuitive throttle response with predictable power delivery for enhanced rideability, safety and control.

Traction Control and ABS

The traction control system is switchable with a simple on or off selection, so the rider can quickly and easily deactivate the intervention. Bosch dual-channel ABS delivers assured braking in all conditions for added safety and peace of mind and on the Scrambler 400 X can also be deactivated for enhanced control when riding off-road.

Stylish new dual-format instruments

The Scrambler 400 X features a large analogue speedometer and integrated LCD screen which includes a digital tachometer, a fuel range remaining and a prominent gear indicator, clearly visible in all lighting conditions. This functionality is accessed via an intuitive easyto-use handlebar-mounted scroll button. A conveniently located USB-C charging socket allows on-the-move charging of handlebar mounted devices, such as smartphones and navigation systems.

Torque-assist clutch

This ingenious system reduces clutch lever effort to reduce fatigue during stop/start riding, as well as improving rider confidence and peace of mind by preventing rear wheel locking during downshifts.

All-LED lighting

Designed for performance and presence, the powerful headlight features a distinctive daytime running light with Triumph DRL signature, while the tail light also includes a modern light signature together with moulded light guides and Triumph branding. Slim, contemporary indicators complete the package.

Factory-fitted Security

The Scrambler 400 X comes equipped with a steering lock and an anti-theft immobiliser as standard. The transponder chip integrated into the ignition key ensures only the owner can start the engine.

BUILT TO MAKE YOUR OWN:

More than 25 genuine accessories are available for the Scrambler 400 X. From styling and comfort to luggage and security, the Scrambler 400 X can be accessorised to suit a broad range of riders’ needs.

Owners can configure their new motorcycle in the easy-to-use online configurator, or they can purchase accessories from any authorised Triumph dealer. All Triumph accessories are designed and developed hand-in-hand with the motorcycles to ensure perfect fit and function and are covered by the same two-year unlimited mileage warranty.

UNBEATABLE VALUE

With class-leading performance, unrivalled quality and low running costs, the Scrambler 400 X, just like the Speed 400 represents incredible value for money. Enjoy peace of mind with a 16,000 km service interval and five-year warranty, built in at zero cost for both motorcycles. Triumph is also giving 24x7x365 road-side assistance at just Rs. 500/-.

EXPANSION OF TRIUMPH DEALERSHIP NETWORK

Triumph's dealership and network ecosystem is undergoing rapid expansion and improvement, ensuring a more extensive and efficient customer experience. This expansion reflects the brand's commitment to delivering exceptional service and support to its valued customers across the country. There is a special focus towards setting up state of the art workshops conforming to the Triumph World experience. The Ecosystem is being built to support all models of Triumphs available in India.

SPECIFICATIONS:

Colors:

Matt Khaki Green

Phantom Black

Carnival Red

To know more: Facebook | Instagram | YouTube | LinkedIn| Twitter

For more details on Triumph please contact:

About Bajaj Auto

With over 21 million motorcycles sold in over 79 countries, the Bajaj brand is truly “The World’s Favourite Indian”. It is India’s No.1 motorcycle exporter, with two out of three bikes sold internationally carrying a Bajaj badge. The company is also the world’s largest manufacturer of three-wheelers. Bajaj Auto is the first two-wheeler company in the world to have reached a market cap of INR one trillion and continues to be the world’s most valuable two-wheeler company. It has been delivering products which have best-in-class design and technology and are built on uncompromised quality for the past 75 years. The company’s unwavering commitment towards new product initiatives has made it future-ready

ABOUT TRIUMPH

• First established in 1902, Triumph Motorcycles celebrated 120 years of motorcycle manufacture in 2022. For more than three decades, Triumph Motorcycles has been based in Hinckley, Leicestershire, and has produced iconic bikes that perfectly blend authentic design, character, charisma, and performance.
• With more than 83,389 motorcycles delivered in calendar year 2022, and on track to reach a milestone 800 dealers across the world in 2023, Triumph is the largest British motorcycle manufacturer.
• This focus, innovation and engineering passion has today created a broad range of bikes suited to all motorcycle riders, including the stunning Speed Triple 1200 RR, Tiger Sport 660 and Trident 660, all-new transcontinental Tiger 1200 and epic Tiger 900, world leading Rocket 3 R and GT, the new high-performance Street Triple 765 RS, iconic Scrambler 1200, and the legendary Triumph Bonneville family including the Bonneville Bobber, Thruxton RS, Speed Twin 900 Twin, Scrambler 900, and the iconic Bonneville T120 and T100 and the stunning Chrome Collection modern classics.
• Triumph currently employs around 3,000 personnel worldwide and has subsidiary operations in the UK, North America, France, Germany, Spain, Italy, Japan, Sweden (Scandinavia), Benelux, Brazil, India, China, and Thailand as well as a network of independent distributors. Triumph has manufacturing facilities in Hinckley, Leicestershire, and Thailand plus CKD facilities in Brazil and India.
• The Triumph Bonneville, famously named to celebrate Triumph’s 1956 land speed record on the Bonneville Salt Flats in Utah, USA, was the original British superbike and a race-winner straight out of the crate, chosen by famous motorcyclists of the past for its legendary handling, style, and character. Recently updated with even more performance, capability, and style, it’s that handling, character, and iconic looks, married to modern rider-focused technology that makes the new Bonneville family THE authentic modern classic choice today.
• Triumph has a glorious racing history, competing in and winning races in almost every class and field of motorcycle sporting achievement. From winning the second ever Isle of Man TT in 1908, through to 1960s road and track domination in Europe and America, right up to contemporary racing achievements with the Triumph triple powered 2014 and 2015 Supersports titles and World SuperSport racing, Isle of Man Supersports TT wins in 2014 and 2019, courtesy of Gary Johnson and Peter Hickman, plus an average speed of over 130mph 2023 by Peter Hickman on his Triumph STR765, and a thrilling last-lap victory at the legendary Daytona 200 by Brandon Paasch on the Street Triple 765 in 2022.
• Triumph’s racing legend continues as the exclusive engine supplier to the FIM Moto2™ World Championship since the start of the 2019 season. Triumph Motorcycles provides all of the teams with race-tuned 765cc triples, each of which is based on the class-leading Street Triple RS powerplant. Redefining the class and breaking record after record in the inaugural year, including the first ever +300km/h Moto2™ top speed, the 2020 season got even faster with another 11 all-time lap records and seven different winners from 15 races. Reflecting these great successes, the wonderful feedback, and partnerships that Triumph have had with the riders and their teams, and the incredible response from Triumph fans across the world, Triumph and Dorna, in 2021, decided to extend our relationship and sign a new contract for another three years of racing: 2022 – 2024. The 765 Triumph Triple has so far achieved 73 race and outright lap records, enabled 21 different riders to win a Moto2™ race, with 8 different winners in 2022 alone. A 300km/h top speed has been reached at least once in each season, with the bar being moved even higher during practice at the 2023 Italian Grand Prix, when both Celestino Vietti and Darryn Binder recorded the highest ever top speed in Moto2™ of 301.6 km/h. Triumph 765cc triples have raced more than one million kms, proving the engine’s outstanding performance and reliability.
• Triumph’s racing activities are further bolstered by a return to the World Superbike paddock in 2022 with a factory-supported race team, Dynavolt Triumph, in the World Supersport Championship.
• In 2021 Triumph announced their forthcoming entry into the Motocross and Enduro worlds as well as a new factory racing effort, with a commitment to top tier championship racing in both Motocross and Enduro series.
• In 2022 Triumph revealed their partnership with Thierry Chizat-Suzzoni, one of the sport’s most experienced and successful team owners, who will field two of Triumph’s all-new 250cc 4-stroke MX bikes in the 2024 MX2 class and will add an entry into the 450cc MXGP class in 2025, and with Team Principal Bobby Hewitt and Team Manager Stephen ‘Scuba’ Westfall to field its allnew Triumph 250cc 4-stroke MX bikes in the 2024 SuperMotocross World Championship, which is comprised of the Monster Energy Supercross World Championship, and the Pro Motocross Championship, with three season-ending SuperMotocross rounds. For the 2025 season Triumph will additionally field its new 450cc bike in the SuperMotocross World Championship.
• In 2023 Triumph officially claimed the GUINNESS WORLD RECORDS™ title for ‘The greatest distance on a motorcycle in 24 hours (individual)’. Riding a factory-specification Tiger 1200 GT Explorer on the High-Speed Ring at the Nardò Technical Center in Italy, 5x Enduro World Champion and Triumph Global Ambassador Iván Cervantes travelled more than 4012km in a 24-hour period, beating the previous record of 3406km by a huge margin of more than 600km.