26 February 2025

KTM'S 'ORANGE BLOOD' CAMPAIGN: TOUCHING THE FUTURE WITH A COMMUNITY-FIRST APPROACH

Pune, February 26, 2025 - KTM will shine on. The future will still be full of ADVENTURE, PURITY, EXTREME, PERFORMANCE, and technology that stirs emotions, but, with fresh perspective. Yesterday, 25 February, 2025, orange lights beamed into the winter sky in Mattighofen symbolizing a brighter future. The company is also transforming the way to engage with everybody who has been touched by the brand; from customers, to admirers, race fans, dealers, suppliers, onlookers and all past and present riders and those to come.

KTM marked its regeneration with illumination, but the beams were the first gesture of a strong and diverse ‘ORANGE BLOOD’ campaign that will embrace and integrate the KTM community more deeply than ever before. KTM is changing and the company is committed to greater transparency and a deep connection with the motorcycling industry and the consumer base. One of the principal initiatives will be the launch of the ‘ORANGE BLOOD’ platform.

‘ORANGE BLOOD’ is the new official online portal where KTM will be listening and interacting. It’s where riders worldwide can connect, share their passion, and even help shape the campaign itself. Riders are invited to show their ‘Orange Blood’, submit their stories, and the best will become the global faces of the campaign.

The platform is a one-stop community hub, featuring rider-organized events and the chance to join the KTM Orange Board. This board, led by ambassadors, riders, and dealers, works hand-in-hand with KTM's Executive Leadership to ensure that the brand is shaped by the very people who live and breath it. KTM will also enable the community to organize global ride-outs through the ORANGE BLOOD platform, bringing riders together on the road. As time goes on, the platform will continue to evolve with new features, that will make it the ultimate space for ‘orange bleeders’ worldwide.

The ‘ORANGE BLOOD’ campaign will involve other awareness-building acts like signage, slogans, videos and visual content on network channels, social media and media partners. Further activities to celebrate the implementation of KTM’s brand values will also take place. KTM continues to embody the 'READY TO RACE' mantra, proving that it is more than just a slogan. This year, the team has successfully conquered the Dakar Rally, showcasing their hard work and dedication. The red plates in the AMA Supercross series are a testament to their commitment and perseverance. As KTM looks forward to more thrilling MXGP and Enduro events, and continues its journey in MotoGP, the focus remains on delivering excellence. This year marks a significant comeback for KTM, reinforcing the brand's determination.

“We are still here, the engines are running, the LEDs are still on, and we are filling the tanks and charging the batteries as fast as we can. Mistakes have been made, and lessons have been learned. Now we want to prove that the KTM brand lives up to what people value about it. With ORANGE BLOOD, we want to be even closer to our customers - their expectations and feedback are incredibly valuable for our development. Orange Bleeders are KTM enthusiasts who support us with their expertise and love for our motorcycles in good times and bad. As our upcoming commercial says: “Passion never goes bankrupt,” said Gottfried Neumeister, CEO of KTM AG.

For more updates and news about the impending launch of ‘ORANGE BLOOD’ click HERE or simply visit KTM.com.

Head over to the KTM YouTube channel to watch the ORANGE BLOOD movie.

For Pierer Mobility AG corporate news please visit the Pierer Mobility Newsroom.

About KTM India

True to its "Ready to Race" philosophy, KTM has an unparalleled legacy in motorsports, with over 350 world championships since 1953, 19 consecutive DAKAR wins, a total of 20 DAKAR wins including as of this year 2025 and 4 podiums in the last 25 years. Since its entry in 2012, KTM India has grown its presence to more than 450 stores across the country. KTM has built a strong customer base of nearly half a million biking enthusiasts, making India the largest global market for KTM. The partnership of Bajaj Auto Limited and KTM was inked in 2007, with Bajaj Auto Limited now owning a significant stake in KTM AG.

To know more: Facebook | Instagram | YouTube | LinkedIn | Twitter

For PR related queries, please contact: