04 December 2024

Pulsar’s Debut at India Bike Week 2024: Its Definitely Daring!

• Ride along the never-seen-before 100-ft-long 'Definitely Daring’ Bridge on the Pulsar NS400Z
• Participate in the first-of-its-kind Stunt School at IBW by Ghost Ryderz, India’s #1 stunt riding team.
• Witness signature Pulsarmania Stunt Shows curated for biking enthusiasts.
• Registrations open for participating on the ‘Definitely Daring’ Bridge and the Stunt School; Register here - https://forms.gle/UuFfxkfpZAdMYfVYA

Pune, December 4th, 2024: Bajaj Auto, the world's most valuable two-wheeler and three-wheeler company, is excited to announce that its most iconic performance brand, Pulsar, is making a ‘Definitely Daring’ debut at the India Bike Week, 2024. Ever since its launch in 2001, Pulsar has redefined the Indian sports motorcycling industry. The 2024 launch of the NS400Z wasn't just a motorcycle; it was a statement. A statement of intent. DEFINITELY DARING isn't just a brand identity; it's a rider's mindset. It's the feeling of freedom as you accelerate past the traffic. It's the rush of adrenaline as you conquer winding roads. It's the pure joy of the ride.

A Lineup of Pulsar activities at IBW 2024:

The inaugural Pulsar showcase at IBW pushed the boundaries of daring. The brand will host a series of first-of-their-kind activities, including:

• The Definitely Daring Bridge: Participants will get a never-seen-before experience as they test their limits while riding from one end of the 24-foot-high, 100-foot-long bridge to the other end on the powerful NS400Z.
• First-Ever Pulsar Stunt School at IBW: Pulsar, in collaboration with Ghost Ryderz, India’s #1 Stunt riding team, bring the ground-breaking Stunt School to IBW for the first time, where participants can execute incredible stunts like wheelie and stoppie in a safe manner under the guidance of experts.
• Pulsarmania Stunt Shows: Adding to the excitement, IBW attendees will witness signature Pulsar Stunt Shows featuring daring performances with never-seen-before stunts.
• Collaborations with Tiivra: Pulsar has partnered with Tiivra to offer the participants an opportunity to experience the NS400Z and all-new N125 on a specialized fun track curated to showcase Pulsar's performance and agility. Speaking about Pulsar’s memorable debut at the India Bike Week 2024, Sumeet Narang, President, Marketing, Bajaj Auto Ltd., said, “Over twenty-four years, we have built a strong following of ‘Pulsar Maniacs’ across India who love the bike for its daring attitude and sporty DNA. We have always found innovative ways to connect and engage with our loyal customers across India. For our debut at IBW we decided to create moments that define Pulsar’s philosophy of being ‘Definitely Daring.’ At IBW, we’re inviting enthusiasts to experience the thrill, the adrenaline, the pure joy of riding a Pulsar.’

About Bajaj Auto Ltd:

With over 21 million motorcycles sold in over 100 countries, the Bajaj brand is truly “The World’s Favorite Indian”. It is India’s No.1 motorcycle exporter, with two out of three bikes sold internationally carrying a Bajaj badge. The company is also the world’s largest manufacturer of three-wheelers. Bajaj Auto is the first two-wheeler company in the world to have reached a market cap of INR one trillion and continues to be the world’s most valuable two-wheeler company. It has been delivering products which have best-in-class design and technology and are built on uncompromised quality for the past 75 years. The company’s unwavering commitment towards new product initiatives has made it future-ready.

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