Press Release

05 June 2024

RECORD BREAKING ATTENDANCE AT DGR 2024

TOP FUNDRAISERS WIN TRIUMPH MODERN CLASSICS

• 113,000 riders took part in 959 rides across 105 countries in the 2024 Distinguished Gentleman's Ride
• 541 riders in Team Triumph rode ‘side by side, worldwide’
• Top three global fundraisers and Gentlefolk Winner rewarded with Triumph Modern Classics
• 4400+ gentlefolks across 35 cities from India were a part of the global ride

Supported by Triumph Motorcycles for the 11th year, The Distinguished Gentleman's Ride (DGR), took place simultaneously on Sunday 19 May 2024 across the world, with a record breaking 113,000 riders taking part in 959 rides across 105 countries, raising $7.6M USD.

The top global fundraiser, and highest single fundraiser in DGR history, was DGR Brand Ambassador Jaime Camil from the US, who has been rewarded with a piece of motorcycling history, the iconic Thruxton RS Final Edition. Kat Thomsen, another US DGR Brand Ambassador claimed the 2nd spot with Matias Seijo from Edinburgh taking third place. The Gentlefolk prize winner is Jason Etters, who led the Jacksonville ride in the US.

In India, more than 4400+ riders participated in the DGR across 35 cities with the network of showrooms playing a crucial part in facilitating the rides. The unprecedented success of the Speed 400 and the Scrambler 400x in India has allowed a whole new generation of Triumph riders into the community. Staying consistent with the unique aspect of the ride – the riders came out in impressive numbers, dressed dapper on their Modern Classic and Classic motorcycles, to raise funds and increase awareness about prostate cancer research and men’s mental health.

As part of the DGR’s “Side by Side, Worldwide” campaign, Triumph dealers around the world hosted and participated in rides to help raise awareness and funds for men’s mental health and prostate cancer research, ensuring even more motorcyclists were able to take part. These included 541 riders who chose to raise funds and ride on Modern Classics as part of the official riders group “Team Triumph”. The top five fundraisers in this group have each won a prize package from the DGR & Triumph Clothing Collection.

Riding the new Speed 400 and Scrambler 400 X in London as part of Team Triumph, were 007 stunt riders Paul Edmondson and Martin Craven, as well as Kieran Clarke, stunt rider for the Mission Impossible franchise, while actor James Phelps, best known for playing Fred Weasley in Harry Potter, rode the Bonneville T120 Stealth Edition in Poole, UK.

In Thailand, social media star Witsarud Panich, rode his Bonneville T100 through the streets of Bangkok, while writer-photographer Eric Hendrikx, led Canada’s Toronto ride on his Thruxton RS. In Spain, actor Pepe Barroso, best known for his role in Gran Turismo, rode a T120 in Madrid, and world record holder Ivan Cervantes rode a Scrambler 1200 XE in Reus. Multi-platinum music producer Tai Jason, rode his Bonneville T100 with more than 600 other riders from the Triumph dealership in Munich, Germany’s largest ride.

007 stunt rider Paul Edmondson said: “This year Triumph and the DGR has achieved their goal to bring even more riders together, in more places around the globe, to raise even more money for men’s mental health and prostate cancer. It is a wonderful event to be part of, with everyone making such an incredible effort to dress dapper and showcase our community in the best possible light.”

Mission Impossible stunt rider Keiran Clarke added: “Riding through the streets of London on a Triumph, surrounded by hundreds of motorcyclists united by a common cause, to raise money to support men’s health, was an amazing experience. The reaction of pedestrians and traffic on route, was simply brilliant.”

Hedon Helmets, ELF Lubricants, and Quad Lock also supported the classic inspired charity event, further rewarding the efforts of the year’s fundraisers

For more information about Triumph’s Modern Classic range, visit:

https://www.triumphmotorcycles.in/

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NOTES TO EDITORS

ABOUT THE DISTINGUISHED GENTLEMAN’S RIDE

The Distinguished Gentleman’s Ride unites classic and vintage style motorcycle riders all over the world to raise funds and awareness for prostate cancer research and men’s mental health.

The Distinguished Gentleman’s Ride was founded in Sydney, Australia in 2012 by Mark Hawwa. After inspiration from a photograph featuring classic suits and vintage motorcycles, Mark decided a themed ride would be a great way to combat the often-negative stereotype of motorcyclists and connect the global motorcycling community and to raise funds for a cause important to every rider. The Distinguished Gentleman’s Ride has raised over US$45M for prostate cancer research and men’s health since 2012.

For more information, visit http://www.gentlemansride.com/

ABOUT MOVEMBER

Movember is the leading charity changing the face of men’s health on a global scale, focusing on mental health and suicide prevention, prostate cancer and testicular cancer.

The charity raises funds to deliver innovative, breakthrough research and support programmes that enable men to live happier, healthier and longer lives. Committed to disrupting the status quo, millions have joined the movement, helping fund over 1,250 projects around the world. In addition to tackling key health issues faced by men, Movember is working to encourage men to stay healthy in all areas of their life, with a focus on men staying socially connected and becoming more open to discussing their health and significant moments in their lives. The charity’s vision is to have an everlasting impact on the face of men’s health. To donate or learn more, please visit Movember.com.

ABOUT TRIUMPH

First established in 1902, Triumph Motorcycles celebrated 120 years of motorcycle manufacture in 2022. For more than three decades, Triumph Motorcycles has been based in Hinckley, Leicestershire, and has produced iconic bikes that perfectly blend authentic design, character, charisma, and performance.

With more than 84,824 motorcycles delivered in 2023, and a milestone 803 dealers across the world in 2023, Triumph is the largest British motorcycle manufacturer

Triumph currently employs around 3,000 personnel worldwide and has subsidiary operations in the UK, North America, France, Germany, Spain, Italy, Japan, Sweden (Scandinavia), Benelux, Brazil, China, and Thailand as well as a network of independent distributors. Triumph has manufacturing facilities in Hinckley, Leicestershire, and Thailand plus CKD facilities in Brazil and India.

With a laser-sharp focus on what riders across the world are looking for, a passion to deliver the perfect ride for every customer, and attention to detail that delivers the highest quality motorcycles, Triumph offers a growing range of category-leading motorcycles spanning Modern Classics, Roadsters and Adventure bikes. From the accessible Speed 400cc TR series to the Rocket 3 with its powerful 2500cc engine, every model exemplifies Triumph’s iconic style, quality and performance.

Delivering a fun, agile and confidence-inspiring ride for riders of all ages and experience levels, the Speed 400 and Scrambler 400 X launched in 2023 with a brand-new single engine platform (TR Series), representing incredible value for money and bringing Triumph to a whole new generation of riders.

The Modern Classics feature Triumph’s legendary Bonneville twin engine. Famously named to celebrate Triumph’s 1956 land speed record on the Bonneville Salt Flats in Utah, USA, the Bonneville was the original British superbike and a race-winner straight out of the crate, chosen by famous motorcyclists of the past for its handling, style, and character. Now, the Bonneville family has evolved, with rider-focused technology and cool custom style. The range includes the Bonneville Bobber, Speedmaster, Thruxton RS, Speed Twin 900, Speed Twin 1200, Scrambler 900, Scrambler 1200 and the iconic Bonneville T120 and T100