30 January 2025

Triumph comes together with the Indian Coast Guard for ‘Sentinels of Sea - Sarhad Se Samandar’ motorcycle expedition on the Scrambler 400 X

• 'Sentinels of the Sea - Sarhad Se Samandar' rally is a tribute to mark the Indian Coast Guard's (ICG) 49th Raising Day
• Covering over 2300 km, the 10-day rally commenced at the Attari Border in Amritsar, traversed through important border towns and coastal cities in Rajasthan and Gujarat, and will culminate at the Gate Way of India in Mumbai on February 1 marking Coast Guard Day
• The Indian Coast Guard personnel rode the Scrambler 400 X, renowned for its versatility and robust performance
• The expedition aims to showcase the Coast Guard's supreme contribution to national security and the country’s maritime heritage
• As part of the rally, ICG personnel actively participated in community engagement initiatives, fostering a deep sense of pride in the nation’s rich culture, values, and traditions

Statue of Unity, January 30, 2025 - The Indian Coast Guard and Triumph Motorcycles flagged off the 'Sentinels of the Sea - Sarhad Se Samandar' bike rally from the Attari border in Amritsar on January 22 to mark the Indian Coast Guard's (ICG) 49th Raising Day. 20 personnel from the Indian Coast Guard will cover 2300 km over 10 days on Triumph Scrambler 400 X, traversing through important border towns and coastal cities in Rajasthan and Gujarat, before culminating at the Gate Way of India in Mumbai on February 1 marking Coast Guard Day.

HONORING THE INDIAN COAST GUARD’S LEGACY

The 10-day expedition is a tribute to the unwavering dedication and valour of the Indian Coast Guard, the world’s fourth-largest Coast Guard, in safeguarding the nation's maritime boundaries. The rally passed through diverse terrains of Sri Ganganagar, Bikaner, Jaisalmer, Jodhpur, Udaipur, Vadodara, and Daman to showcase the Coast Guard's contribution to national security and the country’s maritime heritage. The Scrambler 400 X, renowned for its versatility and robust performance, is the perfect companion for the epic multi-terrain journey from Amritsar to Mumbai. Designed to excel both on rugged off-road trails and smooth urban streets, this capable touring motorcycle has ensured a safe, comfortable, and enjoyable ride for the brave men of the Indian Coast Guard.

A RALLY FOR THE LARGER GOOD!

Saddled on the Scrambler 400 X, the riders had an interactive session with students of MSM Sainik School, Sri Ganganagar, on January 23 to raise awareness about India’s maritime history and inspire the younger generation. On January 24, a session was held with students of Bikaner Boys School and residents of an elderly care home. A special Republic Day tribute was held on January 25 at an inspiring institution uplifting underprivileged girls in the Thar region. On January 28, the riders received a warm and grand welcome at the Udaipur City Palace, where Maharaj Kumar Sahib Dr. Lakshyaraj Singh Ji, Mewar of Udaipur—an esteemed educationist and philanthropist dedicated to public service—graciously hosted them. On January 29, the rally was flagged off from Udaipur to reach Kevadia, Gujarat. The Indian Coast Guard will conduct a tree plantation drive at the Statue of Unity on January 30, post which, the expedition will ride towards The Indian Coast Guard station in Daman.

Additionally, the rally also supported the government's Lifestyle for Environment (LiFE) initiatives such as the Fit India Movement, Beti Bachao Beti Padhao, and Swachh Bharat Abhiyan. The expedition provided a unique opportunity for the Coast Guard personnel to connect with people in rural and border regions, sharing a sense of pride in the country’s culture, values, and traditions.

CELEBRATING A SHARED LEGACY

Triumph Motorcycles, a name synonymous with a rich heritage of engineering excellence and timeless design, found a natural synergy with the esteemed Indian Coast Guard (ICG), a pillar of India’s maritime security and law enforcement. Both institutions embody the profound value of legacy—an enduring commitment to excellence, responsibility, and unwavering dedication to their respective missions. With Triumph’s storied history shaping the world of motorcycling and the ICG’s steadfast guardianship of India’s maritime interests, this collaboration celebrated their mutual pursuit of purpose, trust, and the relentless drive to honor the legacies they shoulder.

Speaking about the collaboration, Sumeet Narang, CMO – Bajaj Auto Ltd. said, “It is an honor for us to join hands with the Indian Coast Guard West for the 'Sentinels of the Sea - Sarhad Se Samandar' motorcycle rally. The collaboration provides us an unprecedented opportunity to work with the Indian Coast Guard to help spread the message of unity and importance of being responsible on the road. This partnership underscores our shared understanding that a legacy is not just a reflection of the past but a responsibility to the future. We offer our complete support to the Indian Coast Guard on this epic multi-terrain endeavor.”

Speaking about the rally, Inspector General Bhisham Sharma, Commander of Coast Guard Region (West) said, “The 'Sentinels of the Sea - Sarhad Se Samandar' expedition is a tribute to the dedication and bravery of the Indian Coast Guard. The expedition has enabled our Indian Coast Guard personnel to engage with the masses and showcase our role in protecting India’s maritime boundaries. We thank Triumph Motorcycles Ltd for their unwavering support for this rally.”

ABOUT TRIUMPH

• First established in 1902, Triumph Motorcycles celebrated 120 years of motorcycle manufacture in 2022. For more than three decades, Triumph Motorcycles has been based in Hinckley, Leicestershire, and has produced iconic bikes that perfectly blend authentic design, character, charisma, and performance.

A GLOBAL BRITISH SUCCESS STORY

• With more than 83,389 motorcycles delivered in calendar year 2022, and on track to reach a milestone 800 dealers across the world in 2023, Triumph is the largest British motorcycle manufacturer.
• Triumph currently employs around 3,000 personnel worldwide and has subsidiary operations in the UK, North America, France, Germany, Spain, Italy, Japan, Sweden (Scandinavia), Benelux, Brazil, China, and Thailand as well as a network of independent distributors. Triumph has manufacturing facilities in Hinckley, Leicestershire, and Thailand plus CKD facilities in Brazil and India.

A WORLD-CLASS RANGE

• With a laser-sharp focus on what riders across the world are looking for, a passion to deliver the perfect ride for every customer, and attention to detail that delivers the highest quality motorcycles, Triumph offers a growing range of category-leading motorcycles spanning Modern Classics, Roadsters and Adventure bikes. From the accessible Speed 400cc TR series to the Rocket 3 with its powerful 2500cc engine, every model exemplifies Triumph’s iconic style, quality and performance.
• Delivering a fun, agile and confidence-inspiring ride for riders of all ages and experience levels, the Speed 400 and Scrambler 400 X launched in 2023 with a brand-new single engine platform (TR Series), representing incredible value for money and bringing Triumph to a whole new generation of riders.
• The Modern Classics feature Triumph’s legendary Bonneville twin engine. Famously named to celebrate Triumph’s 1956 land speed record on the Bonneville Salt Flats in Utah, USA, the Bonneville was the original British superbike and a race-winner straight out of the crate, chosen by famous motorcyclists of the past for its handling, style, and character. Now, the Bonneville family has evolved, with rider-focused technology and cool custom style. The range includes the Bonneville Bobber, Speedmaster, Thruxton RS, Speed Twin 900, Speed Twin 1200, Scrambler 900, Scrambler 1200 and the iconic Bonneville T120 and T100.
• The Roadsters start with the agile and popular Trident 660, then the Street Triple 765, and finally the Speed Triple 1200 RS and RR.
• For adventure riders, Triumph has a complete line-up of epic Tigers, starting with the Tiger Sport 660, moving up to the Tiger 850 Sport and Tiger 900 range, and finally to the Tiger 1200 range.
• In 2023 Triumph officially claimed the GUINNESS WORLD RECORDS™ title for ‘The greatest distance travelled on a motorcycle in 24 hours (individual)’. Riding a factory-specification Tiger 1200 GT Explorer on the High-Speed Ring at the Nardò Technical Center in Italy, 5x Enduro World Champion and Triumph Global Ambassador Iván Cervantes travelled more than 4012km in a 24-hour period, beating the previous record of 3406km by a huge margin of more than 600km.

TRIUMPH RACING

• Triumph has a glorious racing history, competing in and winning races in almost every class and field of motorcycle sporting achievement. From winning the second ever Isle of Man TT in 1908, through to 1960s road and track success in Europe and America, right up to contemporary racing achievements with the Triumph triple powered 2014 and 2015 SuperSport titles and World SuperSport racing, Isle of Man SuperSport TT wins in 2014 and 2019, courtesy of Gary Johnson and Peter Hickman, plus an average speed of over 130mph 2023 by Peter Hickman on his Triumph STR765, and a thrilling last-lap victory at the legendary Daytona 200 by Brandon Paasch on the Street Triple 765 in 2022.
• Triumph’s racing legend continues as the exclusive engine supplier to the FIM Moto2™ World Championship since the start of the 2019 season. Triumph Motorcycles provides all the teams with race-tuned 765cc triples, each of which is based on the class-leading Street Triple RS powerplant. Redefining the class, Triumph broke record after record in the inaugural year, including the first ever +300km/h Moto2™ top speed. Reflecting these great successes, the wonderful feedback, and partnerships that Triumph have had with the riders and their teams, and the incredible response from Triumph fans across the world, Triumph and Dorna, decided to extend the relationship in 2021 and again in 2023, signing a new contract for another five years of racing: 2025 – 2029.
• In 2022 Triumph revealed its partnership with Thierry Chizat-Suzzoni, one of the sport’s most experienced and successful team owners, who will field two of Triumph’s all-new 250cc 4-stroke MX bikes in the 2024 MX2 class and will add an entry into the 450cc MXGP class in 2025, and with Team Principal Bobby Hewitt and Team Manager Stephen ‘Scuba’ Westfall to field its all-new Triumph 250cc 4-stroke MX bikes in the 2024 Supermotocross World Championship, which is comprised of the Monster Energy Supercross World Championship, and the Pro Motocross Championship, with three season-ending Supermotocross rounds. For the 2025 season Triumph will additionally field its new 450cc bike in the Supermotocross World Championship.

About Bajaj Auto

With over 21 million motorcycles sold in over 79 countries, the Bajaj brand is truly “The World’s Favourite Indian”. It is India’s No.1 motorcycle exporter, with two out of three bikes sold internationally carrying a Bajaj badge. The company is also the world’s largest manufacturer of three-wheelers. Bajaj Auto is the first two-wheeler company in the world to have reached a market cap of INR one trillion and continues to be the world’s most valuable two-wheeler company. It has been delivering products which have best-in-class design and technology and are built on uncompromised quality for the past 75 years. The company’s unwavering commitment towards new product initiatives has made it future-ready.

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