29 July 2024

Triumph Celebrates Yet Another Milestone Reaching 100 Showrooms in India in Record Time

• Bajaj Auto achieves its 1-year expansion goal for Triumph with 100 showrooms across 75 cities.
• This achievement comes on the back of other global milestones for the Triumph 400cc’s: 50,000 bikes sold in over 50 countries including USA, Japan, Germany, UK, & Australia.

Dehradun, Uttarakhand, 29th July: Bajaj Auto is thrilled to announce the inauguration of the 100 th Triumph showroom at Dehradun, India. With this, Bajaj Auto fulfils its promise to Triumph Motorcycle fans in India, of expanding the Triumph network to 100 showrooms within a year of handling the India operations.

Earlier this month, Triumph Motorcycles & Bajaj Auto had announced a significant milestone of 50,000 Triumph 400cc motorcycles sold across 50 countries including USA, Japan, Germany, UK & Australia. This marked the first anniversary of the India produced Speed & Scrambler 400cc bikes.

The rapid network expansion from 15 showrooms in 9 cities to 100 showrooms in 75 cities is a clear testimony to the success of Speed 400 and Scrambler 400 X which are creating their leadership in the ‘Modern Classic’ motorcycles segment. The Triumph network expansion is expected to continue its momentum this year as well.

This geographically diverse network ensures convenient access for Triumph riders throughout the country, for purchasing their dream motorcycles, engaging with the Triumph community, and receiving exceptional after-sales service.

The Growing Triumph Community

The Triumph community is growing, and the owners get to ride together on rides coordinated by the brand or the local Triumph dealers. This includes Welcome Rides for new Triumph customers conducted every 1st Sunday of a month, and Scrambler Rides through off-road trails. Triumph also organizes Epic Tours which are multi day long distance rides to coveted destinations. The Epic Tour to Northeast concluded in June with 22 riders. Triumph has announced its next Epic Tour to Ladakh from Sep 7th to Sep 21st, 2024. The Triumph Bike Nights is a fun filled evening where Triumph motorcycle owners get together over live music and exchange inspiring stories of their rides.

Mr. Sumeet Narang, President, Probiking Business, Bajaj Auto Ltd.:The Triumph Speed 400 and Scrambler 400 X have become popular across the country as they have in 50 other countries. The Triumph journey in India is just getting started. We're committed to bringing world class products within easy access to premium motorcycle customers. We have kept our promise that we made to Indian customers at launch - we've opened 100 showrooms with service centres in just one year and brought the Triumph experience closer to them. Expect this rapid expansion of showrooms across the country continuing into its second year as well. Our commitment extends beyond sales to exceptional service and our ride and community programs for a truly immersive Triumph ownership journey.

ABOUT TRIUMPH

• First established in 1902, Triumph Motorcycles celebrates 120 years of motorcycle manufacture in 2022. For more than three decades, Triumph Motorcycles has been based in Hinckley, Leicestershire, and has produced iconic bikes that perfectly blend authentic design, character, charisma and performance.
• With more than 83,389 motorcycles delivered in the calendar year 2022 and over 740 dealers across the world, Triumph is the largest British motorcycle manufacturer
• This focus, innovation and engineering passion has today created a broad range of bikes suited to all motorcycle riders, including the stunning new Speed Triple 1200 RR, Tiger Sport 660 and Trident 660, all-new transcontinental Tiger 1200, epic Tiger 900, Rocket 3R and GT, iconic Scrambler 1200, the legendary Triumph Bonneville family including the Bonneville Bobber, Speed Twin 900, Scrambler 900, the iconic Bonneville T120 and T100 and the stunning Chrome Collection modern classics.
• Triumph currently has subsidiary operations in the UK, North America, France, Germany, Spain, Italy, Japan, Sweden (Scandinavia), Benelux, Brazil, India, China and Thailand, as well as a network of independent distributors. Triumph has manufacturing facilities in Hinckley, Leicestershire, and Thailand plus CKD facilities in Brazil and India.
The Triumph Bonneville, famously named to celebrate Triumph’s 1956 land speed record on the Bonneville Salt Flats in Utah, USA, was the original British superbike and a race-winner straight out of the crate, chosen by famous motorcyclists of the past for its legendary handling, style, and character. Recently updated with even more performance, capability and style, it’s that handling, character and iconic looks, married to modern rider-focused technology, that makes the new Bonneville family THE authentic modern classic choice today.
• Triumph has a glorious racing history, competing in and winning races in almost every class and field of motorcycle sporting achievement. From winning the second ever Isle of Man TT in 1908, through to 1960s road and track domination in Europe and America, right up to contemporary racing achievements with the Triumph triple powered 2014 and 2015 SuperSport titles and World SuperSport racing, Isle of Man SuperSport TT wins in 2014 and 2019, courtesy of Gary Johnson and Peter Hickman, and in 2022, with another victory at the legendary Daytona 200 by Brandon Paasch on the Street Triple 765.
• Triumph’s racing legend continues as the exclusive engine supplier to the FIM Moto2™ World Championship since the start of the 2019 season. Triumph Motorcycles provides all of the teams with race-tuned 765cc triples, each of which is based on the class-leading Street Triple RS powerplant. Redefining the class and breaking record after record in the inaugural year, including the first-ever +300km/h Moto2™ top speed, the 2020 season got even faster with another 11 all- time lap records and seven different winners from 15 races. Reflecting on these great successes, the wonderful feedback and partnerships that Triumph have had with the riders and their teams, and the incredible response from Triumph fans across the world, Triumph and Dorna, in 2021, decided to extend our relationship and sign a new contract for another three years of racing: 2022 – 2024. The 765 Triumph Triple has so far achieved 72 race and outright lap records, enabled 21 different riders to win a Moto2™ race, with 8 different winners in 2022 alone, 300km/h top speed reached at least once in each season and over one million kms raced, proving the 765 Triple engine’s outstanding performance and reliability.
• Triumph’s racing activities are further bolstered by a return to the World Superbike paddock in 2022 with a factory-supported race team, Dynavolt Triumph, in the World Supersport Championship.
• In 2021, Triumph announced their forthcoming entry into the Motocross and Enduro worlds as well as a new factory racing effort, with a commitment to top tier championship racing in both Motocross and Enduro series.
• In 2022 Triumph revealed their partnership with Thierry Chizat-Suzzoni, one of the sport’s most experienced and successful team owners, who will field two of Triumph’s all-new 250cc 4-stroke MX bikes in the 2024 MX2 class and will add an entry into the 450cc MXGP class in 2025, and with Team Principal Bobby Hewitt and Team Manager Stephen ‘Scuba’ Westfall to field its all-new Triumph 250cc 4-stroke MX bikes in the 2024 SuperMotocross World Championship, which is comprised of the Monster Energy Supercross World Championship, and the Pro Motocross Championship, with three season-ending SuperMotocross rounds. For the 2025 season, Triumph will additionally field its new 450cc bike in the SuperMotocross World Championship.

About Bajaj Auto:

With over 21 million motorcycles sold in over 79 countries, the Bajaj brand is truly “The World’s Favourite Indian”. It is India’s No.1 motorcycle exporter, with two out of three bikes sold internationally carrying a Bajaj badge. The company is also the world’s largest manufacturer of three-wheelers. Bajaj Auto is the first two-wheeler company in the world to have reached a market cap of INR one trillion and continues to be the world’s most valuable two-wheeler company. It has been delivering products which have best-in-class design and technology and are built on uncompromised quality for the past 75 years. The company’s unwavering commitment towards new product initiatives has made it future-ready.

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