01 August 2024

Triumph extends first anniversary offer of Rs. 10,000 off till 31st Aug 2024

• Clocks record bookings & retails of the Speed 400 & Scrambler 400X in July 2024.
• Speed 400 will be available at Rs. 2.24 lacs and Scrambler 400X at Rs. 2.54 lacs ex-showroom price (Delhi).
• Celebrates multiple milestones within one year of launch. 100+ showrooms in India, Exports to 50 countries, Global sales exceeding 50,000 motorcycles.

Pune, 1 Aug 2024: Bajaj Auto Ltd. is pleased to announce the extension of the anniversary celebration offer of Rs. 10,000 off on the ex-showroom prices of Speed 400 and Scrambler 400X till 31st Aug 2024. This was announced on 1st July 2024 to mark the brand’s milestone of selling more than 50,000 of the India-produced Triumph 400cc bikes in over 50 countries.

The offer extension acknowledges the overwhelming response from its customers to the anniversary offer in July. Triumph customers can continue to avail Rs. 10,000 off on ex-showroom prices Speed 400 and Scrambler 400X across all 100+ Triumph dealerships across 75 cities in India. The price for the Speed 400 will be Rs. 2.24 lacs and the Scrambler 400X will be Rs. 2.54 lacs ex-showroom (Delhi).

Mr. Sumeet Narang, President Pro-Biking, Bajaj Auto Ltd.commented. “It has been a round of serial celebrations for us as we mark the first anniversary of the Bajaj Auto & Triumph Motorcycles collaboration. We crossed sales of 50,000 Triumph 400s across 50 countries. We also expanded to over 100 best-in-class showrooms in 75 cities, bringing the Triumph experience to more riders in India. In response to overwhelming bookings and retails, we are extending the anniversary offer till 31st Aug 2024. The incredible response to our Modern Classics is a testament to our commitment to exceptional customer service and our Ride & Community programs which ensure a truly immersive Triumph ownership journey.”

A Global Success Story

Following the partnership between Triumph Motorcycles and Bajaj Auto, the first made-in-India Triumph 400cc motorcycles – were unveiled on 27th June 2023 in London to a global audience. They were launched in India in July 2023 and received an overwhelming response, with 10,000 bookings within the first ten days.

Today, there are over 50,000 Triumph 400s across 50 countries. With a combination of unmatched performance, agile handling, and iconic British style, the Speed 400 and Scrambler 400X have been globally praised by critics and customers alike.

Network Expansion in India: 15 to 100+ showrooms and workshops

Since its launch, Bajaj Auto has significantly expanded its Triumph dealer network from 15 dealerships to more than 100 today. The 100th Triumph showroom was opened in Dehradun last weekend. Triumph motorcycles are today available in over 75 cities making them more accessible to Indian consumers.

The Growing Triumph Community

Triumph Motorcycles has always had an active biker community in India. With the launch of the Triumph 400cc motorcycles, the Triumph community has expanded quickly. In the last year, many new rides and community activities like ‘Triumph Bike Nights’, ‘Welcome Rides’, ‘Scrambler Rides’ and the epic ‘North-East Tour,’ have brought Triumph owners together. Triumph has recently announced its 2nd epic “Ladakh Tour” starting 7th Sep 2024 for its owners.

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ABOUT TRIUMPH

• First established in 1902, Triumph Motorcycles celebrates 120 years of motorcycle manufacture in 2022. For more than three decades, Triumph Motorcycles has been based in Hinckley, Leicestershire, and has produced iconic bikes that perfectly blend authentic design, character, charisma and performance.
• With more than 83,389 motorcycles delivered in the calendar year 2022 and over 740 dealers across the world, Triumph is the largest British motorcycle manufacturer
• First established in 1902, Triumph Motorcycles celebrated 120 years of motorcycle manufacture in 2022.
• This focus, innovation and engineering passion has today created a broad range of bikes suited to all motorcycle riders, including the stunning new Speed Triple 1200 RR, Tiger Sport 660 and Trident 660, all-new transcontinental Tiger 1200, epic Tiger 900, Rocket 3R and GT, iconic Scrambler 1200, the legendary Triumph Bonneville family including the Bonneville Bobber, Speed Twin 900, Scrambler 900, the iconic Bonneville T120 and T100 and the stunning Chrome Collection modern classics.
• Triumph currently has subsidiary operations in the UK, North America, France, Germany, Spain, Italy, Japan, Sweden (Scandinavia), Benelux, Brazil, India, China and Thailand, as well as a network of independent distributors. Triumph has manufacturing facilities in Hinckley, Leicestershire, and Thailand plus CKD facilities in Brazil and India.
• The Triumph Bonneville, famously named to celebrate Triumph’s 1956 land speed record on the Bonneville Salt Flats in Utah, USA, was the original British superbike and a race-winner straight out of the crate, chosen by famous motorcyclists of the past for its legendary handling, style, and character. Recently updated with even more performance, capability and style, it’s that handling, character and iconic looks, married to modern rider-focused technology, that makes the new Bonneville family THE authentic modern classic choice today.
• Triumph has a glorious racing history, competing in and winning races in almost every class and field of motorcycle sporting achievement. From winning the second ever Isle of Man TT in 1908, through to 1960s road and track domination in Europe and America, right up to contemporary racing achievements with the Triumph triple-powered 2014 and 2015 SuperSport titles and World SuperSport racing, Isle of Man SuperSport TT wins in 2014 and 2019, courtesy of Gary Johnson and Peter Hickman, and in 2022, with another victory at the legendary Daytona 200 by Brandon Paasch on the Street Triple 765.
• Triumph’s racing legend continues as the exclusive engine supplier to the FIM Moto2™ World Championship since the start of the 2019 season. Triumph Motorcycles provides all of the teams with race-tuned 765cc triples, each of which is based on the class-leading Street Triple RS power plant. Redefining the class and breaking record after record in the inaugural year, including the first-ever +300km/h Moto2™ top speed, the 2020 season got even faster with another 11 all- time lap records and seven different winners from 15 races. The 765 Triumph Triple has so far achieved 72 race and outright lap records, enabled 21 different riders to win a Moto2™ race, with 8 different winners in 2022 alone, 300km/h top speed reached at least once in each season, and over one million KM raced, proving the 765 Triple engine’s outstanding performance and reliability.
• Triumph’s racing activities are further bolstered by a return to the World Superbike paddock in 2022 with a factory-supported race team, Dynavolt Triumph, in the World Supersport Championship.
• In 2021, Triumph announced their forthcoming entry into the Motocross and Enduro worlds as well as a new factory racing effort, with a commitment to top tier championship racing in both Motocross and Enduro series.

About Bajaj Auto:

With over 21 million motorcycles sold in over 79 countries, the Bajaj brand is truly “The World’s Favourite Indian”. It is India’s No.1 motorcycle exporter, with two out of three bikes sold internationally carrying a Bajaj badge. The company is also the world’s largest manufacturer of three-wheelers. Bajaj Auto is the first two-wheeler company in the world to have reached a market cap of INR one trillion and continues to be the world’s most valuable two-wheeler company. It has been delivering products which have best-in-class design and technology and are built on uncompromised quality for the past 75 years. The company’s unwavering commitment towards new product initiatives has made it future-ready.

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