Press Release

08 December 2023

Triumph Motorcycles Celebrates 10 Years In India: Unveils New Tiger 900 And Stealth Limited Editions At India Bike Week 2023

• New Tiger 900 delivers more performance, capability, all-day comfort, and attitude, thereby raising the bar for middleweight adventure bikes in 2024
• Five stunning, hand-painted Stealth Limited Editions joining the modern classic line-up for one year only
• Triumph Motorcycles India celebrates a decade of excellence across multiple motorcycling categories - Classics, Roadsters, Adventure, Cruisers and Supersports

Goa, 8 th December 2023:

Triumph Motorcycles, the iconic British brand synonymous with excellence since its establishment in 1902, commemorates its 10th anniversary in India, marking a decade of extraordinary journeys, adventures, and milestones. In 2013, Triumph Motorcycles become the sole Original Equipment Manufacturer (OEM) in India to provide an extensive range of bikes across multiple motorcycling categories - Classics, Roadsters, Adventure, Cruisers and Supersports.

On the momentous occasion of completing 10 successful years in India, Triumph Motorcycles proudly unveiled the new Tiger 900 and five Stealth Limited Edition motorcycles at the India Bike Week 2023.

A Decade of Iconic Moments:

Triumph Motorcycles commenced its Indian journey in 2013, unveiling the Bonneville T100, T120, the indomitable Thruxton, Tiger 800 XC, Tiger Explorer, the beast – Rocket III - with the world's largest motorcycle engine and Speed Triple 1050. The inaugural dealership in Bangalore marked not just a beginning but a grand initiation of Triumph's indomitable spirit and commitment to crafting an unparalleled motorcycling experience in India. The years that followed showcased Triumph's commitment to innovation, highlighted by the Daytona 675 in 2016, followed by the Bonneville Bobber in 2017, Speedmaster in 2018. 2019 saw the launch New Street Twin and Scrambler 1200. 2020 saw the launch of Rocket III GT, and 2023 saw the release of both the Speed 400 and Scrambler 400 X.

Over the years Triumph has elevated the riding experience to new heights by introducing a plethora of rider-centric initiatives. From the iconic Distinguished Gentleman's Ride (DGR) to Triumph Adventure Trails in captivating destinations like Spiti, Zangskar, Himachal, and Thar, each venture promised enthusiasts unique and thrilling experiences, marking Triumph as the epitome of a distinguished and celebratory riding culture.

Triumph's Expanding Presence:

The Triumph Motorcycles partnership with Bajaj Auto Ltd has brought Indian motorcycles into another era with the recently launched Speed 400 and Scrambler 400X. Triumph Motorcycles, which started its Indian journey with 15 dealerships, now proudly boasts over 50+ Triumph World Showrooms across 40+ cities throughout the country, serving a vibrant community of over 20,000 delighted customers. Looking ahead, Triumph announced plans for extensive dealership expansion, aiming to reach 100+ cities by April 2024, reinforcing its commitment to the growing community of Triumph riders in India.

New Triumph Tiger 900 Raises The Bar For Middleweight Adventure Bikes

Delivering more power, torque, capability and comfort, the new Tiger 900 range from Triumph Motorcycles is raising the bar for middleweight adventure bikes in 2024. The new line-up includes the Tiger 900 GT, and Rally Pro, each providing a significant step-up in performance and specification.

The Tiger 900’s trademark three-cylinder engine has received a major update, including revised engine components, which provides 13% more power than the previous generation, giving 108PS of peak power and a higher peak torque of 90Nm. The new engine also offers greater tractability lower in the rev range. With its T-plane crank and offset firing intervals, the Tiger 900 maintains its characterful and distinctive performance and sound, as well as achieving enhanced performance throughout the whole rev range and up to 9% better fuel economy.

The new range retains all of the Tiger 900’s class-leading specification:

• Optimised cornering ABS and traction control with IMU
• Up to six riding modes including Road, Rain, Sport and Off-Road, plus Rider Configurable and Off-Road Pro for the Rally Pro only
• All-LED lighting, including signature DRL headlight and compact taillight (Position light rather than DRL in US, CN, JP)
• Triumph Shift Assist (Rally Pro)
• Heated grips and seats (Rally Pro)
• Tyre pressure monitoring system (Rally Pro)
• Brembo Stylema® Monobloc brakes
• Model-specific premium specification suspension tuned for maximum road & off-road capability
• The GT features Marzocchi 45mm USD adjustable cartridge forks, rear suspension unit with manually adjustable preload and rebound damping and 180mm fork travel & 170mm rear wheel travel
• The Rally Pro benefits from Showa 45mm USD adjustable cartridge forks with manual preload, rebound and compression damping and a rear suspension unit with fully adjustable manual preload and rebound damping, 240mm fork travel & 230mm rear wheel travel
• 20 litre fuel tank

Bookings are open and can be placed now at Triumph dealers, with bikes arriving in showrooms from March 2024.

New Triumph Stealth Editions

A collection of five new modern classics, the Stealth Limited Editions showcase a dramatic new custom-style paint finish that adds a contemporary twist to Triumph’s iconic design DNA. Each model features its own unique tank design, which showcases a dramatic hand-painted finish that intensifies in the light to reveal vivid colour.

The process starts with a base layer of mirror-finish metallic ‘Silver Ice’ being applied to each tank, followed by a precisely placed dark to light ‘Sapphire Black’ graphite vignette. Finally, a translucent tinted lacquer is applied in multiple layers, to build a deep and rich top coat.

The transition from dark tinted graphite to vibrant colour, springs to life when exposed to light, varying in hue and tone under different conditions and appearing different from every angle. The hand-painted finish ensures subtle variations, making every motorcycle truly unique.

Pricing for the Triumph Stealth Editions represents great value for fans of custom style.

These limited-edition motorcycles are set to hit dealerships by March 2024, offering riders the opportunity to own a piece of Triumph's rich legacy. They are available for sale for a period of one year only.

Speaking at the launch at India Bike Week 2023, Mr. Sumeet Narang, President – Probiking Business Unit, Bajaj Auto India, expressed "This is truly a moment of celebration for the Triumph community as we complete a successful, decade-long run in India. This decade of success truly embodies Triumph's spirit of excellence, keeping every rider at the core. On this special occasion, we are thrilled to present the Tiger 900 and Triumph Stealth Editions at the India Bike Week to the riding community. The Tiger 900 already has an excellent reputation as an award-winner and rally competitor. With such an impressive pedigree, we needed to set ourselves a high target to improve the new Tiger 900. We were focused on all over again. As a result, we’ve raised the game in the middleweight category, with more performance, more capability, more all-day comfort, and an aggressive style and poise. The Stealth Editions are simply stunning, and a brilliant demonstration of the skill and innovation of our paint team. It is a challenging, hand-crafted technique that gives each motorcycle a sophisticated and unique finish. For fans of our Bonnevilles, these Stealth Limited Editions will be hard to resist. Together, as we celebrate Triumph's 10th anniversary in India, we look forward to many more years fuelling the passion & obsession for ‘THE PERFECT RIDE’

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About Bajaj Auto:

With over 21 million motorcycles sold in over 79 countries, the Bajaj brand is truly “The World’s Favourite Indian”. It is India’s No.1 motorcycle exporter, with two out of three bikes sold internationally carrying a Bajaj badge. The company is also the world’s largest manufacturer of three-wheelers. Bajaj Auto is the first two-wheeler company in the world to have reached a market cap of INR one trillion and continues to be the world’s most valuable two-wheeler company. It has been delivering products which have best-in-class design and technology and are built on uncompromised quality for the past 75 years. The company’s unwavering commitment towards new product initiatives has made it future-ready.

About TRIUMPH:

• First established in 1902, Triumph Motorcycles celebrated 120 years of motorcycle manufacture in 2022. For more than three decades, Triumph Motorcycles has been based in Hinckley, Leicestershire, and has produced iconic bikes that perfectly blend authentic design, character, charisma, and performance.
• With more than 83,389 motorcycles delivered in calendar year 2022, and on track to reach a milestone 800 dealers across the world in 2023, Triumph is the largest British motorcycle manufacturer.
• This focus, innovation and engineering passion has today created a broad range of bikes suited to all motorcycle riders, including the stunning Speed Triple 1200 RR, Tiger Sport 660 and Trident 660, all-new transcontinental Tiger 1200 and epic Tiger 900, world leading Rocket 3 R and GT, the new high-performance Street Triple 765 RS, iconic Scrambler 1200, and the legendary Triumph Bonneville family including the Bonneville Bobber, Thruxton RS, Speed Twin 900 Twin, Scrambler 900, and the iconic Bonneville T120 and T100 and the stunning Chrome Collection modern classics.
• Triumph currently employs around 3,000 personnel worldwide and has subsidiary operations in the UK, North America, France, Germany, Spain, Italy, Japan, Sweden (Scandinavia), Benelux, Brazil, India, China, and Thailand as well as a network of independent distributors. Triumph has manufacturing facilities in Hinckley, Leicestershire, and Thailand plus CKD facilities in Brazil and India.
• The Triumph Bonneville, famously named to celebrate Triumph’s 1956 land speed record on the Bonneville Salt Flats in Utah, USA, was the original British superbike and a race-winner straight out of the crate, chosen by famous motorcyclists of the past for its legendary handling, style, and character. Recently updated with even more performance, capability, and style, it’s that handling, character, and iconic looks, married to modern rider-focused technology that makes the new Bonneville family THE authentic modern classic choice today.
• Triumph has a glorious racing history, competing in and winning races in almost every class and field of motorcycle sporting achievement. From winning the second ever Isle of Man TT in 1908, through to 1960s road and track domination in Europe and America, right up to contemporary racing achievements with the Triumph triple powered 2014 and 2015 Supersports titles and World SuperSport racing, Isle of Man Supersports TT wins in 2014 and 2019, courtesy of Gary Johnson and Peter Hickman, plus an average speed of over 130mph 2023 by Peter Hickman on his Triumph STR765, and a thrilling last-lap victory at the legendary Daytona 200 by Brandon Paasch on the Street Triple 765 in 2022.
• Triumph’s racing legend continues as the exclusive engine supplier to the FIM Moto2™ World Championship since the start of the 2019 season. Triumph Motorcycles provides all of the teams with race-tuned 765cc triples, each of which is based on the class-leading Street Triple RS powerplant. Redefining the class and breaking record after record in the inaugural year, including the first ever +300km/h Moto2™ top speed, the 2020 season got even faster with another 11 all-time lap records and seven different winners from 15 races. Reflecting these great successes, the wonderful feedback, and partnerships that Triumph have had with the riders and their teams, and the incredible response from Triumph fans across the world, Triumph and Dorna, in 2021, decided to extend our relationship and sign a new contract for another three years of racing: 2022 – 2024. The 765 Triumph Triple has so far achieved 73 race and outright lap records, enabled 21 different riders to win a Moto2™ race, with 8 different winners in 2022 alone. A 300km/h top speed has been reached at least once in each season, with the bar being moved even higher during practice at the 2023 Italian Grand Prix, when both Celestino Vietti and Darryn Binder recorded the highest ever top speed in Moto2™ of 301.6 km/h. Triumph 765cc triples have raced more than one million kms, proving the engine’s outstanding performance and reliability.
• Triumph’s racing activities are further bolstered by a return to the World Superbike paddock in 2022 with a factory-supported race team, Dynavolt Triumph, in the World Supersport Championship.
• In 2021 Triumph announced their forthcoming entry into the Motocross and Enduro worlds as well as a new factory racing effort, with a commitment to top tier championship racing in both Motocross and Enduro series.
• In 2022 Triumph revealed their partnership with Thierry Chizat-Suzzoni, one of the sport’s most experienced and successful team owners, who will field two of Triumph’s all-new 250cc 4-stroke MX bikes in the 2024 MX2 class and will add an entry into the 450cc MXGP class in 2025, and with Team Principal Bobby Hewitt and Team Manager Stephen ‘Scuba’ Westfall to field its all-new Triumph 250cc 4-stroke MX bikes in the 2024 SuperMotocross World Championship, which is comprised of the Monster Energy Supercross World Championship, and the Pro Motocross Championship, with three season-ending SuperMotocross rounds. For the 2025 season Triumph will additionally field its new 450cc bike in the SuperMotocross World Championship.
• In 2023 Triumph officially claimed the GUINNESS WORLD RECORDS™ title for ‘The greatest distance on a motorcycle in 24 hours (individual)’. Riding a factory-specification Tiger 1200 GT Explorer on the High-Speed Ring at the Nardò Technical Center in Italy, 5x Enduro World Champion and Triumph Global Ambassador Iván Cervantes travelled more than 4012km in a 24-hour period, beating the previous record of 3406km by a huge margin of more than 600km.